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Global Top 5 in Contract Trading: CoinW's Strategy of Innovation and Efficient Operations

Exploring the Core Strategies Behind CoinW's Rise as a Leading Contract Trading Platform.

The Coinglass "2024 Exchange Derivatives Market Report" highlights:

In 2024, the global crypto derivatives market reached a new milestone, with an average daily trading volume exceeding $100 billion, significantly surpassing the trading volume of the spot market.

Contract trading has emerged as the primary competitive arena for exchanges. Those who can establish strong barriers in the contract trading segment are more likely to gain a strategic advantage in the next phase.

However, building a moat in the contract market is no easy feat. A notable trend is that the contract products offered by mainstream exchanges are becoming increasingly homogeneous. Product pages and functionalities are highly similar, matching performance differences are narrowing, and major coin contract categories overlap significantly.

As the contract market enters a phase of "micro-innovation and refined operations," we have observed several promising platforms accelerating their breakthroughs among hundreds of global exchanges:

In CoinGecko's global crypto exchange rankings, CoinW ranks 24th. However, in the global derivatives exchange rankings, CoinW has climbed into the top 5.

This disparity between its "overall size ranking" and "contract-specific ranking" reflects CoinW's notable progress in the contract niche. It also sparks greater interest in exploring CoinW's unique strengths in contract trading.

As a well-established exchange operating for eight years, CoinW adheres to its core strategy of "long-term commitment, security-driven approach, and user experience prioritization." The platform strives to provide a safer, more stable, and user-friendly contract trading environment for traders worldwide.

With over 15 million registered users across more than 200 countries and regions, CoinW has maintained an eight-year record of zero major security incidents, laying a solid foundation of trust for user retention and capital accumulation.

In its contract business, CoinW has achieved annual user growth of over 20%, with a monthly retention rate exceeding 80%, demonstrating both "growth speed" and "growth quality."

As CoinW celebrates its eighth anniversary, we will delve into its market performance, product design philosophy, risk control framework, and user experience optimization strategies to uncover the foundational logic behind CoinW's rise as a major player in the contract trading space.

Product Innovation Drives Growth, Functional Details Shape Experience

User experience is the key to attracting users and encouraging them to stay.

However, the quality of user experience goes beyond the visual appeal and usability of the product interface. It reflects the platform's understanding of users' real needs and challenges the development team's ability to discern the preferences and habits of traders at various levels. This also requires meticulous attention to product details from a holistic perspective.

As a core business segment, CoinW's contract trading adheres to the product design philosophy of "continuous innovation and user-first experience." By focusing on aspects such as fees, features, and support responsiveness, CoinW aims to deliver a seamless, efficient, and low-friction one-stop contract trading experience.

In terms of optimizing fee structures, CoinW offers exceptionally low trading fees. While most platforms charge a Maker fee of 0.02% for contract trading, CoinW reduces this to just 0.01%, significantly lowering users' trading costs and enhancing capital efficiency.

On the functional side, CoinW builds its competitive edge through consistent "micro-innovations" in user experience while ensuring secure and efficient trade matching.

CoinW provides a comprehensive suite of features that cover all aspects of contract trading, aiming to make every step of the process intuitive and intelligent. Whether it’s the flexibility to split and merge positions for precise portfolio management or the ability to reverse open positions with a single click during market shifts, CoinW's contract platform is designed to help traders capture market opportunities more efficiently and manage risks more flexibly. This ultimately enhances the likelihood of profitability in an unpredictable market.

Additionally, copy trading remains one of the standout features in contract trading. Leveraging blockchain's transparency, CoinW's copy trading functionality allows users to replicate strategies from professional traders with a single click, fostering mutual value exchange between beginners and seasoned players:

  • For beginners: It lowers the barrier to entry and increases profit opportunities by leveraging the expertise of professional traders.

  • For experienced traders: It provides an additional revenue stream through profit-sharing while enhancing their community influence.

CoinW's copy trading feature encourages active participation from both new and experienced traders by minimizing entry barriers. For instance, followers can start copying trades with as little as 1 USDT, while lead traders can join without any upfront requirements, with profit-sharing settled daily.

The "micro-innovation" ethos is further reflected in CoinW's differentiated designs within the copy trading ecosystem.

As the first in the industry to support copy trading via mini-programs, CoinW introduces lightweight Telegram-based copy trading, making contract trading more convenient and integrating it into social scenarios. Signal-based copy trading allows lead traders to efficiently publish strategies, enabling followers to synchronize them instantly on mobile devices, thereby improving overall efficiency.

To address user needs and resolve issues, CoinW offers 24/7 customer support and provides multilingual services, including Chinese, English, Japanese, French, and Spanish. By establishing an efficient feedback mechanism within its global user community, CoinW ensures that any problems are promptly addressed and resolved.

Contract trading opportunities evolve rapidly. If we liken contract trading to a race, then:

Low fees act as lightweight gear for users at the starting line, a comprehensive suite of contract features serves as an all-purpose toolkit, one-click copy trading functions as a strategy accelerator, and 24/7 multilingual support becomes a reliable aid station. All these user-centric product designs aim to help traders avoid unnecessary detours and achieve faster, more stable progress.

In May 2025, CoinW introduced the industry's first systematic trader compensation mechanism, the "Contract Margin Protection Plan." This initiative provides additional risk mitigation and subsidy support, creating a "soft cushion" for the contract trading track. It allows traders to worry less about setbacks like liquidation and trade with greater confidence and boldness.

Contract Margin Protection: A Reliable Safety Net Against Loss Anxiety

The contract market has traditionally operated under a "user assumes all risks" model. For many traders, this creates a dilemma: some fear losses and hesitate to enter the market, while others face liquidation, suffer financial setbacks, and leave the market with a lingering sense of trauma.

This widespread anxiety over losses has highlighted an important area for differentiation in the contract trading space: mechanisms for risk hedging or mitigation.

The introduction of CoinW's "Contract Margin Protection Plan" not only addresses this pressing user need but also fills a significant gap in the market.

So, how does the Contract Margin Protection Plan safeguard users?

As a dedicated subsidy initiative for contract traders, CoinW allocates a monthly fund of 500,000 USDT to establish a protection pool. When users experience liquidation, they can claim up to 500 USDT in subsidies based on their accumulated quota. These funds can be used to offset losses, cover fees, or replenish margin, effectively reducing trading losses.

The concept is straightforward, and the participation process is even simpler. Every user who engages with the plan can easily experience CoinW's "user-first" approach embedded in the product design.

Participation requires no barriers. Contract users simply click the "Join Now" button on the Contract Margin Protection page, which automatically enrolls them in the program.

CoinW has also established clear rules for calculating subsidy quotas. The quota is determined by three key factors: trading volume, daily check-ins, and new user referrals.

Higher trading volumes result in higher subsidy quotas. Users who complete daily trading of at least 100 USDT qualify for a fixed daily subsidy through check-ins. Additionally, inviting new users to participate in the plan increases the subsidy quota.

Starting with the third phase of the program, CoinW has implemented advanced system algorithms to create a dynamic shield that spans the entire trading lifecycle. This ensures subsidies are allocated to users who actively contribute to contract trading.

The system automatically adjusts the accumulation speed based on the user's current quota; lower quotas grow faster. Efficiency in converting fees into subsidies has also been upgraded, combining trading volume to achieve "dual acceleration," allowing users to receive more subsidies with the same trading expenditure.

For subsidy claims, CoinW adheres to principles of efficiency, transparency, and fairness. Each phase of the program offers a fixed pool of 500,000 USDT, distributed on a first-come, first-served basis. If liquidation occurs after joining the plan, users can immediately claim their subsidies, which are credited instantly without requiring customer service intervention.

During each cycle, users can increase their subsidy quota by boosting trading volume or inviting friends. They can also monitor their personal quota and the total pool balance in real-time on the official page.

The Contract Margin Protection Plan creates a safer, more stable, and user-friendly contract trading environment. It acts as a soft cushion for traders navigating the unpredictable contract market.

Before trading, the plan alleviates users' fear of liquidation, enabling them to explore profit opportunities with greater confidence. If liquidation occurs, the plan provides tangible financial subsidies, ensuring a safe landing. This not only enhances CoinW's ability to attract new users but also strengthens its capacity to retain funds.

This initiative symbolizes a paradigm shift in crypto trading: placing users' financial security and psychological well-being at the core of the business model. It marks a transition from the traditional "platform exemption mindset" to a "user protection mindset," evolving from "users bear all risks" to "platform shares risks." CoinW stands as both a pioneer and a leader in this transformation.

Since its launch, CoinW has invested a total of 2 million USDT into the Contract Margin Protection Plan. The impressive data speaks to the product's value and its ability to withstand market and user scrutiny.

CoinW reports that the plan has provided protection to over 40,000 users, with cumulative subsidies exceeding 970,000 USDT. The success rate for safeguarding assets during extreme market conditions is 100%, and the asset safety protection rate is also 100%.

In addition, the introduction of this feature has led to a noticeable increase in new contract users and higher levels of trading activity.

New Features and Ecosystem Collaboration: Building the "Most User-Friendly" Contract Platform

With the conclusion of its eighth-anniversary celebration, CoinW is embarking on a new phase of evolution. Through well-defined business planning, the platform has demonstrated the strong growth momentum of its contract trading segment to the community.

CoinW’s roadmap for the next phase of its contract product development includes several key upgrades:

  • Continuous Enhancement of the Contract Margin Protection Plan: Expanding safety cushions for users during extreme market conditions, encouraging more daring and diversified trading strategies.

  • Introduction of the Smart Money Feature: Leveraging intelligent algorithms to track profitable on-chain addresses and KOL activities in real-time. This feature will support one-click copy trading and include algorithmic recommendations, leaderboards, and instant alerts, offering users a seamless "profit without knowledge gap" experience.

  • Launch of Strategy Plaza: Collaborating with globally renowned financial institutions, professional quantitative teams, and top strategy developers to provide high-yield, low-risk stable quantitative strategies. Users can follow high-success-rate strategies with one click, while individual developers can share profits. This builds an open quantitative ecosystem with diverse asset appreciation opportunities.

Beyond the contract ecosystem, CoinW has announced a full-stack ecosystem integration upgrade during its eighth anniversary. This transformation evolves CoinW from a single trading entry point into a trusted one-stop crypto financial ecosystem. The resulting strong ecosystem synergy will further empower the development of its contract business.

Following this full-stack integration upgrade, CoinW’s four core directions and key products are clearly defined:

  • Trading Platform CoinW: A comprehensive trading platform supporting spot and contract trading. It incorporates AI strategies and multi-layer risk controls to optimize order routing and matching, delivering efficient and secure trading experiences within a centralized environment.

  • On-Chain Asset Platform GemW: A platform for aggregating on-chain assets, allowing users to access the blockchain directly without needing separate wallets or Gas tokens. Transactions can be completed via contract addresses. The platform integrates on-chain data, social metrics, and project analyses through the LENS model to help users discover promising assets.

  • Public Chain Infrastructure DeriW: A blockchain infrastructure built on Rollup architecture, supporting up to 80,000 TPS. It offers zero-Gas perpetual contracts and transparent on-chain matching, while also setting up high-yield LP liquidity pools to deliver efficient, low-cost on-chain trading experiences.

  • Proprietary Trading Platform PropW: The first proprietary trading platform tailored for crypto traders. Users can trade using funds provided by the platform, showcase their trading skills through systematic performance evaluations, and gain access to substantial funding. PropW offers top traders up to 90% profit sharing.

Through its full-stack ecosystem integration, CoinW combines centralized efficiency with on-chain transparency, creating a collaborative system for users that spans the entire trading lifecycle. This system helps reduce knowledge gaps, lower trial-and-error costs, manage risk boundaries, and enhance the sustainability of returns.

As CoinW continues to develop its "one-stop crypto financial ecosystem," the four key products focus on lowering user barriers, optimizing foundational performance, and strengthening strategy capabilities. These efforts will channel funds and traffic into CoinW’s contract market and broader derivatives business. This strong foundation solidifies CoinW's position as a leading "contract trading hub" and fosters the growth of a more innovative and thriving contract trading ecosystem.

The Continuous Evolution of Crypto Trading Platforms

Over the past eight years, CoinW has progressed from initial breakthroughs to ecosystem integration, showcasing its commitment to innovation and user-focused development. Through remarkable achievements, CoinW has demonstrated that competition in the contract trading sector goes beyond technology, speed, and scale. It is also a sustained effort to enhance user experience, drive product innovation, and establish trust. With over 15 million users, eight years of zero incidents, and a daily contract trading volume exceeding $5 billion, CoinW's success reflects its dedication to long-term values.

After introducing the contract margin protection mechanism and establishing itself as a leader in shared risk management for contract trading platforms, CoinW is poised to lead further advancements in the contract sector and the broader crypto financial market.

With the implementation of features like contract margin protection, smart money copy trading, and strategy plaza, CoinW has significantly improved its contract trading experience. Alongside the integration of its four major products, CoinW, GemW, DeriW, and PropW, the platform is rapidly creating a one-stop crypto financial ecosystem that connects centralized and decentralized solutions while bridging on-chain and off-chain elements. CoinW is now advancing toward its next milestone.

 

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