MOGU Plans to Buy $20 Million Bitcoin and Digital Assets

MOGU Inc., a Hangzhou-based social media and e-commerce platform specializing in fashion content, announced that its board of directors approved a strategic allocation of up to $20 million in corporate assets to digital currencies on September 9. The NYSE-listed company will primarily invest in Bitcoin, Ethereum, and Solana, including related securities and investment products.

https://www.sec.gov/Archives/edgar/data/1743971/000095017025114088/20250911_mogu-6k.htm

The board authorized Chairman Chen Qi to determine the timing and amount of digital currency acquisitions. MOGU stated that integrating digital assets into its core holdings would diversify both its treasury and operational capabilities essential for next-generation AI products and services.

Founded in 2011 by former Alibaba engineer Chen Qi alongside co-founders Xue Yuqiang and Wei Yibo, MOGU operates as a net celebrities-driven online fashion destination targeting young women aged 15-30 in China. The platform features live broadcasts, short videos, photos, reviews, and articles from users, professional fashion influencers, and in-house editorial teams. As of September 2018, the platform had 62.6 million monthly active mobile users.

MOGU's financial performance has shown mixed results, with total revenues increasing 3.0% to RMB79.4 million in the second half of fiscal 2025 compared to the same period previously. However, the company reported a loss of CN¥7.14 per share for full year 2025.

The allocation follows a broader corporate trend toward digital asset treasuries. Industry data shows the number of listed firms holding Bitcoin grew from 70 in December 2024 to 134 by mid-2025, accumulating nearly 245,000 BTC. Public and private companies have raised over $15 billion for digital asset treasury strategies in 2025. Recent corporate adopters include Robin Energy, which completed a $5 million Bitcoin allocation in September 2025.  

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