The BTC Trinity: Strategy Resumes Buying as Bitcoin Breaks $120K, Metaplanet and ALTBG Follow Suit

The "BTC Trinity," comprising U.S.-based Strategy (NASDAQ: MSTR), Japan's Metaplanet (TYO: 3350), and Europe's The Blockchain Group (EPA: ALTBG), continues to shape the narrative around institutional Bitcoin adoption.

In recent weeks, Bitcoin has rallied past $120K, setting new highs and fueling renewed market optimism. Against this backdrop, all three members of the BTC Trinity have increased their holdings to varying degrees — most notably Strategy, which resumed large-scale purchases after a brief pause last week.

Here’s a closer look at how each member of the Trinity is positioning itself amid Bitcoin’s latest surge.

Strategy Adds 4,225 BTC, Total Holdings Reach 601,550

As a cornerstone of the BTC Trinity, Strategy continues to strengthen its position as the largest corporate holder of Bitcoin.

Between July 7 and July 13, the company acquired an additional 4,225 BTC for approximately $472.5 million, at an average price of $111,827 per bitcoin, according to an 8-K filing with the U.S. Securities and Exchange Commission. This latest purchase brings Strategy’s total Bitcoin holdings to 601,550 BTC, with a market value exceeding $73 billion based on current prices.

Michael Saylor, Strategy’s co-founder and executive chairman, remains resolute in his bullish stance on Bitcoin. On July 13, Saylor posted, “Some weeks you don’t just HODL,” subtly alluding to the company’s most recent acquisition before the official filing. The comment contrasted with his statement from the previous week, “Some weeks you just need to HODL,” which coincided with a pause in Bitcoin purchases between June 30 and July 6. That brief lull came alongside the company’s Q2 results, which disclosed an unrealized gain of $14.05 billion on its digital asset holdings.

Metaplanet Acquires 797 BTC, Total Holdings Surge to 16,352 with Remarkable Yield

Japanese investment firm Metaplanet continues to make strategic moves in its Bitcoin accumulation strategy, purchasing an additional 797 BTC for approximately $93.6 million.

CEO Simon Gerovich shared that the company acquired the BTC at an average price of $117,451 per bitcoin. He also highlighted the firm’s exceptional year-to-date (YTD) return of 435.9% in 2025. As of July 14, Metaplanet’s total Bitcoin holdings stand at 16,352 BTC, accumulated for approximately $1.64 billion at an average price of $100,191 per bitcoin.

In a social media post, Gerovich remarked, “Another week, another tranche,” a phrase that may signal the firm's intention to adopt a MicroStrategy-like model of regular, structured Bitcoin purchases. This approach could point to a sustained accumulation strategy, reinforcing Metaplanet’s long-term conviction in Bitcoin’s value proposition.

The Blockchain Group Acquires 29 BTC, Lifting Total Holdings to 1,933

The Blockchain Group confirmed the acquisition of 29 additional BTC for approximately €2.8 million, bringing its total holdings to 1,933 BTC. The company also reported a year-to-date (YTD) Bitcoin yield of 1,368.3%, underscoring the strength of its Bitcoin treasury strategy.

Since the start of 2025, The Blockchain Group has recorded a gain of 283.9 BTC, further establishing its leadership among European institutions integrating Bitcoin into corporate finance. Alexandre Laizet, representing the firm, recently spoke at BTC Prague 2025, where he presented ALTBG as Europe’s first dedicated Bitcoin treasury company — an initiative he described as a pioneering effort to advance Bitcoin adoption in the region.

In a separate announcement, the company revealed plans to raise approximately €6 million in new capital. The funding will be directed toward further scaling its Bitcoin treasury initiative, which emphasizes Bitcoin as a core asset for long-term value preservation and strategic growth.

Although The Blockchain Group’s latest addition of 29 BTC may seem modest compared to its peers, it reflects a steady and disciplined commitment to its long-term Bitcoin strategy — a consistency that speaks volumes in a volatile market.