YZi Labs Invests in MEET48, Driving Web3 Fan Economy Growth on BNB Chain

On June 27, YZi Labs announced its investment in MEET48 through a post on X. Founded in 2022, MEET48 is the world’s first Web3 AI-Agent and AI-UGC fan economy ecosystem, as well as a Decentralized Social (DeSoc) entertainment platform focused on the fan economy. It offers token-driven fan participation, virtual performances, idol management games, real-world events, and partnerships with major idol groups in Southeast Asia.

MEET48 was selected for BNB Chain’s MVB (Most Valuable Builder) Season 8 Accelerator Program, where it stood out for its team that blends entertainment and Web3 expertise, offering a unique decentralized fan engagement model.

MEET48 has demonstrated proven market traction, with 537,000 peak daily active users and over 31.54 million on-chain transactions during major events, showcasing real Web3 mass adoption potential.

Sarah Song, BD Lead of BNB Chain, stated that MEET48 is transforming fan engagement through decentralized, token-driven interactions. She emphasized, "Their platform brings fans closer to the idols they love, offering greater transparency and ownership in a space traditionally controlled by a few. This is the future of fan economies."

MEET48 to Scale Web3 Idol Experience Across Asia Following New Investment

The funds will be used to scale community initiatives, empower underrepresented idol communities in Asia, including Japan, Malaysia, and South Korea, and expand idol ranking campaigns, co-branded events, and virtual idol performances. This includes the Web3 Idol voting event and performance gala on August 2, 2025 in Hong Kong.

Ken Xu, Co-founder and CEO of MEET48, stated that the team believes every fan and idol has the potential to shine. He said, "The MVB Accelerator has helped us sharpen this vision, and now with YZi Labs’ investment, we’re even more confident in building a future where anyone can become the idol they aspire to be." He added that YZi Labs’ investment will empower both fans and artists, redefining what it means to be an idol in the Web3 era.

MEET48’s $IDOL Token Surges 30% Following TGE Announcement

MEET48 announced its IDOL Token Generation Event (TGE) on June 11. The IDOL token operates on the BNB Chain with a total supply of 4.8 billion. Within the MEET48 ecosystem, the IDOL token is used for voting, earning rewards, and accessing premium platform features.

According to CoinMarketCap, following the announcement, the IDOL token surged from approximately $0.013 to a peak of around $0.0168, marking an increase of about 30%. At the time of writing, it is trading at $0.0155.

CT Reacts Positively to YZi Labs' Investment in MEET48, Highlighting Web3 Fan Economy Growth

Overall, CT is quite positive about this news. Content creator @CoinToEarn, said that the Web3 livestreaming sector has been heating up recently. Unlike traditional voting models, Web3 gives fans real decision-making power. Through blockchain’s transparency and verifiability, fans can now truly realize the idea of "I choose my idol."

@0xLige believed that this investment by YZi Labs not only provides financial support to MEET48 but also affirms its technical capabilities and market potential. MEET48 will leverage this round of funding to further develop its AI-UGC content ecosystem, enhance the metaverse social experience, and strengthen fan engagement through token-driven solutions.

Changpeng Zhao (CZ), founder and former Binance CEO, shared the post and remarked: "Fan-driven economy + BNB Chain."