Corporate Bitcoin Adoption Gains Momentum: Over $755 Million Poured into BTC as Companies Embrace Strategic Treasury Shifts

The institutional adoption of Bitcoin is gaining momentum as several major companies unveiled significant plans to increase their cryptocurrency holdings. Among these, Strategy, The Blockchain Group, and other publicly listed firms have announced bold initiatives to strengthen their Bitcoin reserves.

Strategy Expands Bitcoin Holdings

Strategy, formerly known as MicroStrategy, has once again made headlines by acquiring an additional 1,045 BTC for approximately $110.2 million.

This purchase increases the company's total Bitcoin holdings to a staggering 582,000 BTC, worth over $62 billion at current market prices. The acquisitions were funded by proceeds from the sale of perpetual preferred stocks, STRK and STRF, as part of its ongoing capital-raising efforts.

Co-founder and Executive Chairman Michael Saylor promptly shared the news of this acquisition, reflecting the company's consistent commitment to its long-term strategy of treating Bitcoin as a core treasury asset.

The Blockchain Group Launches €300 Million Bitcoin Program

In Europe, The Blockchain Group has introduced a €300 million ($342.5 million) at-the-market (ATM) program in collaboration with French asset manager TOBAM.

This initiative aims to boost the firm's Bitcoin treasury strategy by issuing new shares daily at market price. The program, set to last six months, is designed to enhance the company's Bitcoin per share metric on a fully diluted basis. The Blockchain Group has already begun acquiring Bitcoin under this program.

KULR Plans to Raise $300 Million for Bitcoin Purchases

KULR Technology Group, a U.S.-based thermal management and energy storage solutions company, has announced plans to raise up to $300 million through an at-the-market (ATM) equity offering to fund its Bitcoin acquisition strategy.

As part of this initiative, KULR recently purchased an additional 118.6 BTC for $13 million, further solidifying its commitment to Bitcoin as a treasury asset.

Other Public Companies Join the Bitcoin Movement

Beyond Strategy and The Blockchain Group, other publicly listed companies are also advancing their crypto strategies:

• Anemoi International Ltd (AMOI.L): Based in the UK, Anemoi International Ltd operates in the renewable energy sector, focusing on wind energy solutions. Despite being a relatively small firm, it has allocated 30% of its cash reserves to Bitcoin as part of a revised treasury strategy. The company reported a loss of £54,804 ($69,601). For the year ending December 2024, reflecting a challenging financial environment.

• BitMine Immersion Technologies (BMNR): Headquartered in the U.S., BitMine specializes in Bitcoin mining and related technologies, with operations in low-cost energy regions such as Texas and Trinidad. Recently, the company made its first Bitcoin purchase of 100 BTC, funded by proceeds from a stock offering. BitMine has been operating at a net loss, with the company raising $18 million in a public offering earlier this month to stabilize its finances.

• Belgravia Hartford Capital Inc. (CSE: BLGV/OTC: BLGVF/FRA: ECA): A Canadian investment firm, Belgravia Hartford focuses on diversified asset management and venture capital. The company recently updated its Bitcoin purchasing strategy, emphasizing the use of tax loss credits to optimize its financial position while expanding its cryptocurrency portfolio. As of June 2025, Belgravia Hartford is reliant on a $5 million credit facility to support its Bitcoin acquisitions, indicating a need for external financing to bolster its treasury.

These three companies share a common thread: financial challenges have pushed them toward Bitcoin as a potential solution. Whether it's addressing operational losses, stabilizing finances through public offerings, or leveraging tax loss credits, their pivot to Bitcoin reflects a strategic, albeit risky, move to secure their financial futures.

As analyst Andrei Ruckenstein commented, "When your company’s down 99% and all roads lead to Bitcoin… betting on BTC isn’t just a strategy — it’s the only move left for some."

Institutional Strategies and Bitcoin's Market Dynamics

The market has responded variably to these corporate Bitcoin adoption strategies. Bitcoin's price climbed above $110,000 on June 10, 2025, reflecting increased investor confidence and optimism about its growing adoption among corporations.

Analysts predict that Bitcoin could reach $200,000 by late 2025, driven by heightened demand and institutional investments.

In contrast, stock prices of companies like Anemoi International Ltd, BitMine Immersion Technologies, and Belgravia Hartford Capital initially experienced approximately a 5% uptick following their Bitcoin-related announcements. However, this increase was short-lived as the prices soon saw a slight pullback, suggesting that the market has quickly absorbed the news of their crypto strategies. The modest stock performance may reflect lingering concerns over these companies' financial conditions and other uncertainties, which have prevented their share prices from achieving a more significant boost.