Legendary Paris Saint-Germain Becomes First Football Club to Adopt Bitcoin as Treasury Reserve

Paris Saint-Germain (PSG), the globally renowned football club and reigning champion of France's Ligue 1, has taken a historic step by becoming the first professional football club to adopt Bitcoin as part of its treasury reserve. The announcement was made by Pär Helgosson, Head of PSG Labs, during the Bitcoin 2025 Conference in Las Vegas. This move signals PSG's commitment to innovation and its ambition to lead both on the pitch and in the financial world.

"For its part, Paris Saint-Germain’s investment in Bitcoin appears to be part of an appeal to its younger audience," Helgosson stated. He revealed that approximately 80% of PSG’s 550 million fans worldwide are under the age of 34. "PSG is more than a football club, we’re a lifestyle brand," he said. "We’re about what’s next, just like Bitcoin".

Embracing Web3 and Supporting Crypto Innovation

PSG’s adoption of Bitcoin aligns with its strategy to engage its young and tech-savvy fan base, while also positioning itself as a leader in Web3 and decentralized finance. The club’s innovation hub, PSG Labs, was established last year to serve as a dedicated “engine of innovation.” Helgosson emphasized that PSG is not only holding Bitcoin but also actively looking to invest in the next generation of crypto talent.

"We’re accelerating Bitcoin entrepreneurs and Bitcoin ventures, and we will help you build to go to market," Helgosson said. "We will launch with you, we will list with you, we will raise with you. We will help you find that global market with our over half a billion fans around the world".

This strategic move also comes at a time when football remains the most popular sport for crypto sponsorships. A recent study by Sport Quake revealed that football accounted for 43% of all crypto and digital asset sponsorships during the 2024/25 season, marking a 64% year-over-year increase. Furthermore, 44% of these sponsorships occurred within Europe’s top five leagues, including France’s Ligue 1.

A Bold Step Amidst a Growing Trend

PSG’s decision to venture into Bitcoin accumulation follows a broader trend among corporations to include Bitcoin in their balance sheets. Companies like MicroStrategy, GameStop, and even Trump Media have made similar moves to hedge against inflation. However, PSG's approach is unique in the sports world, as it aims to redefine how clubs manage their financial foundations.

During the pandemic-era crypto bull market, many sports clubs launched fan tokens or NFTs to engage with fans and generate revenue through digital collectibles. Platforms like Chiliz and Socios played a significant role in these experiments, but most initiatives ended with the pandemic. PSG, however, seeks to establish a more enduring financial strategy through its Bitcoin holdings.

The timing of this announcement is particularly symbolic. PSG, fresh off its Ligue 1 title win, is set to compete in the UEFA Champions League final this Saturday in Munich, where they will face Inter Milan. This dual achievement highlights the club's growing influence both on the pitch and in the financial world.

Helgosson concluded, "Just like Bitcoin, PSG is all about what’s next." Fans worldwide and BlockFlow are eagerly anticipating what promises to be a spectacular match!.