From Game Distribution to AI Economy: How XWorld Rewrites Value Distribution with Web3

Have you noticed that the "watch ads to get free membership" model has now been widely adopted across major music and video platforms?

By watching a 30-second advertisement, users can receive one hour of VIP access at no cost.

At a time when online advertising and user acquisition are becoming increasingly inefficient, this model represents a more refined form of value allocation among users, platforms, and advertisers.

• For users, the shift is from "paying for membership to skip ads" to "watching ads to earn membership," transforming them from passive consumers into participants in a view-to-earn model.

• For platforms, it delivers higher advertising revenue, reaches users with lower willingness to pay, and strengthens the connection between the platform, its users, and advertisers.

• For advertisers, ad viewing evolves from passive exposure to an active choice by users, resulting in broader and more precise reach, along with higher completion rates and conversion performance.

This more sophisticated form of value allocation has also gained strong market recognition. One clear example illustrates this trend.

In August 2023, ByteDance launched the standalone Hongguo Short Drama app, riding the surge in short-form drama consumption. Alongside high-quality content production and traffic support from Douyin, the model of free viewing combined with watching ads to earn coins or cash withdrawals became the core driver of Hongguo's rapid growth. In just over two years, the app surpassed 200 million monthly active users, and by March 2025, its single-month advertising revenue share exceeded 500 million yuan.

Through the model of watching ads to gain free membership, we can see the powerful economic impact unlocked by more efficient value allocation. At the same time, it also highlights the inherent limitations of value redistribution under centralized systems.

Ultimately, platforms remain the rule makers and primary value extractors. Users pay with their attention, advertisers bear rising acquisition costs, and it remains difficult to build a truly sustainable, long-term mechanism that delivers genuine win-win outcomes for all parties involved.

At this point, you might already be thinking of Web3. By leveraging decentralization and introducing incentive models that are fairer, more transparent, and more efficient, Web3 can become a core growth engine for aligning the interests of all participants.

In fact, as early as 2023, some pioneers began deeply integrating Web2 advertising mechanisms with Web3 incentive models within the gaming sector, and have delivered impressive results after more than two years of focused development. Their achievements include over 10 million downloads on Google Play, partnerships with more than 200 game studios, the creation of over 2 billion game data records, and more than 22 million US dollars in revenue generated in 2024 alone.

It is XWorld, a platform centered on the Use to Earn concept and dedicated to transforming every action in the digital world into real income.

At a time when most Web3 projects follow the path of launching a token first and searching for monetization later, XWorld's proven performance is already remarkable.

As its business model has been thoroughly validated, XWorld is now entering its next phase. In AI-driven scenarios that require genuine user participation and real-world testing feedback, XWorld is moving decisively toward building an AI Agent Economy Network, further ensuring that value co-creation and value sharing can take place on-chain in a more effective and sustainable way.

Reconstructing Value: XWorld's Journey from Web2 Ads to Web3

What is XWorld?

At its core, XWorld is a distribution platform integrated with Web3 incentive mechanisms, designed to create more effective connections and more efficient demand matching between users and projects.

In the Web2 era, this is a mature business model that has been validated through decades of development. In an age of information overload, each user's needs must be identified with greater precision, while every brand seeks better visibility.

Take luxury conglomerate LVMH as an example. According to its financial reports, LVMH spent more than 31 billion euros on marketing and sales in 2024. Meanwhile, as a platform that controls massive user reach, Google reported total advertising revenue exceeding 265 billion US dollars in 2024.

Before formally embarking on its Web3 journey, XWorld spent many years deeply rooted in the advertising distribution industry, building control over its most critical assets: users and partners.

Through long-term development of an app portfolio, XWorld has accumulated a global user base exceeding 100 million, with reach across Southeast Asia, East Asia, South America, and other key regions. Its products span multiple sectors including news and information, gaming, finance, and lifestyle utilities. Its partners include leading names across industries such as iQIYI, Bilibili, TikTok, and L'Oréal.

While achieving strong results as an advertising platform company in the Web2 era, XWorld, operating on the front lines of the industry, gradually came to realize that this mature business model, one that concentrates users, projects, and cash flow, was heading toward a dead end.

Under a centralized system, platforms control both discourse power and value distribution. Users increasingly complain about intrusive and low-quality advertising, and it has become harder for them to find products that truly match their needs amid overwhelming promotion. At the same time, advertisers face rising costs, yet find it increasingly difficult to reach their target audiences effectively.

As a result, introducing Web3 incentive mechanisms became XWorld's core approach to leading traditional distribution out of its current impasse.

• By anchoring on the Use to Earn concept, XWorld attracts users by ensuring that every form of participation becomes valuable and quantifiable.

• On one hand, user behaviors are recorded and rewarded based on their actual contributions. On the other hand, these behaviors enable more accurate user profiling, allowing projects and users to be matched with greater precision.

• Incentives on the user side, combined with lower-cost and more efficient distribution for projects, attract more participants into the ecosystem and create a sustainable positive feedback loop.

Building on a proven Web2 business foundation, XWorld leverages Web3 to reconstruct the underlying logic of value distribution, transforming users from passive consumers into active participants and shared beneficiaries within the ecosystem.

In 2023, XWorld announced that while maintaining revenue from its Web2 businesses, it would formally begin exploring a Web3 operating model. Its goal is to integrate Web3 incentive mechanisms into a mature Web2 commercial framework. On one hand, this approach challenges the perception that Web3 focuses on technology without real-world application and helps drive broader adoption. On the other hand, it offers Web2 users a new participation experience and builds a more sustainable cycle of ecosystem value.

At this stage, you may question whether another "XX to Earn" narrative is simply a repetition of past trends. From the early days of GameFi and Play to Earn to the surge of Tap to Earn within the TON ecosystem last year, the industry has seen many models rise quickly and fade just as fast. The question of sustainability naturally arises.

XWorld's answer lies in a mature business model powered by genuine token utility, real users, and real revenue.

15 Million Users, $22 Million Revenue: XWorld's Three-Way Win

In the early stage of its Web3 exploration, XWorld positioned itself as a Web2.5 app marketplace and launched the XWorld App, an application reward platform. The goal was to attract a broader base of Web2 users through a seamless user experience combined with Web3 incentive models that deliver tangible user benefits. In doing so, XWorld aims to build a bridge that allows Web2 users to experience the value of Web3 in a natural and accessible way.

Within the XWorld App, users can more efficiently discover new applications, games, and decentralized applications, while earning real and measurable rewards through interaction.

Rewards are generated from two main sources. First, users can participate in application testing or interactive tasks to receive exclusive discounts offered by the apps themselves. Second, users earn additional points when making top-ups or joining testing activities. These points can be converted into cash or USDT based on prevailing market exchange rates, enabling instant rewards. In addition, users can unlock further ecosystem benefits by minting NFTs.

By introducing Web3 incentive mechanisms, XWorld has achieved a three-way win for users, projects, and the platform.

• Users gain real value from participation and receive rewards for experiencing and engaging with projects.

• Projects acquire more precisely matched users at lower cost, resulting in higher conversion and retention rates.

• The platform returns more benefits to value creators, namely users, driving continuous user growth and engagement. At the same time, it builds clearer user profiles based on loyalty and behavioral data across different games and applications, enabling more efficient distribution.

Taking gaming as an example, a sector with a large user base, strong distribution demand, frequent asset interactions, and a high degree of alignment with the Use to Earn concept, XWorld applies the principle of fairer value distribution under Web3 incentive models. As a result, the revenue share taken by the XWorld App is lower.

On traditional Web2 platforms such as Google Play, game publishers are required to share at least 30 percent of their revenue. In contrast, XWorld charges only 15 percent to 20 percent. This difference not only effectively reduces costs for game projects, but also creates greater room for user rewards.

Over more than two years since its launch, the achievements of the XWorld App clearly demonstrate the strong compatibility between Web2 business models and Web3 incentive mechanisms.

In terms of user scale, Google Play data shows that the XWorld App has surpassed 10 million downloads to date. Leveraging the large user base accumulated through XWorld's long-term presence in traditional Web2 industries, the app has grown to more than 15 million registered users, with over 500,000 daily active users. To date, it has generated more than 2 billion data records. Both its user scale and engagement levels exceed those of many leading Web3 projects.

Beyond its large user base, XWorld has also built strong word of mouth across a multi-platform social media presence, driven by its product experience.

On TikTok, searching for XWorld shows more than 21,000 user-created posts centered on the product, generating over 100 million total views. On YouTube, more than 1,500 channels have published over 7,000 videos related to XWorld, with cumulative views exceeding 50 million. On Facebook, XWorld has more than 500 user-driven communities reaching over 1 million users in total.

In terms of ecosystem collaboration, the XWorld App has established partnerships with more than 200 advertising clients, jointly building a diverse and thriving content ecosystem.

From a revenue perspective, the XWorld App has also delivered performance figures that many Web3 projects can only aspire to.

In 2024, XWorld App generated more than 22 million US dollars in revenue. A closer look at the user distribution and income allocation behind this figure reveals XWorld's strong social impact in emerging markets.

In Southeast Asian countries such as Vietnam, Indonesia, and the Philippines, where income levels remain relatively low, many ordinary users have earned rewards that significantly exceed local averages through XWorld App. A Vietnamese university student or a full-time stay-at-home mother in Indonesia can participate in testing tasks for AI agent and decentralized application projects from Silicon Valley, Singapore, and Hong Kong. Through everyday interactions on a mobile phone, they are able to provide real-world usage feedback to leading AI teams in Europe and the United States, while earning rewards comparable to Western income levels.

According to platform data, a substantial number of active users have already earned several thousand US dollars through XWorld App.

This broad and deep level of user participation and value redistribution once again strongly validates XWorld's core value proposition. It has moved far beyond the traditional role of a game and application distribution platform and has evolved into an efficient global value redistribution engine. In this model, geographic location no longer determines income levels. The value of one's contribution becomes the basis for compensation.

Through Web3 incentives and transparent on-chain mechanisms, the platform channels innovation dividends and capital advantages from developed regions directly to millions of everyday users around the world, especially those in developing countries. This approach not only accelerates product iteration and global deployment, but also meaningfully advances financial inclusion and digital participation. As a result, more people are empowered to become active contributors to, and direct beneficiaries of, the global AI and digital economy.

How $WORLD Powers XWorld’s Value Creation and Long Term Sustainability

After reviewing XWorld's market performance, one topic cannot be overlooked is its native token, $WORLD.

As the native token of the ecosystem, $WORLD serves multiple functions within XWorld:

• Payment instrument. Developers use $WORLD to pay for platform services.

• Testing incentives. Users earn $WORLD by completing tasks and testing activities.

• Staking benefits. Staking $WORLD enhances task priority and grants governance rights.

• Payment layer for the AI Launchpad.

• Settlement token for the AI data marketplace.

• Advertising deployment and growth incentives.

• Membership and advanced feature access.

• Governance. Token holders collectively shape the future direction of the ecosystem.

In today's Web3 landscape, real users and genuine protocol revenue are widely recognized as the core indicators of a project's long-term sustainability.

Viewed from this perspective, it becomes easy to see what sets $WORLD apart. Before officially entering the market, $WORLD already possesses several critical foundations.

• A proven business model built around a global value redistribution engine powered by Web3 incentives.

• Meaningful revenue with annual income exceeding 22 million US dollars.

• A large and highly active user base with more than 15 million registered users, over 500,000 daily active users, and more than 2 billion data records generated.

Combined with its broad utility, $WORLD was not created as a token in search of demand. Instead, it emerged from real demand, real use cases, and real users. This reverse path gives $WORLD a significantly higher potential value ceiling.

At the same time, as more users, curators, and developers join the ecosystem and on-platform interactions continue to increase, XWorld, as the underlying matching and distribution layer, gains stronger value capture capabilities.

Based on this foundation, the burn mechanism designed for $WORLD is expected to play an increasingly important role. A portion of spent tokens will be burned in line with ecosystem development needs, guiding $WORLD toward a long-term deflationary model and further supporting its value over time.

Next Stage: The Evolution of the AI Agent Economy

The success of XWorld in its early phase not only validates the feasibility of combining Web2 business models with Web3 incentive mechanisms, but also gives XWorld the confidence to pursue a broader and deeper exploration of Web3.

From a theoretical standpoint, XWorld's matching and distribution logic is applicable to any distribution scenario. Wherever supply and demand exist, distribution and matching naturally follow.

As the AI wave continues to accelerate, XWorld's next phase focuses on helping AI applications rapidly find product-market fit across the full lifecycle, from initial launch and testing to feedback collection and iterative optimization.

As the barriers to building AI continue to fall, individual developers, small teams, and startups are increasingly able to create AI applications. However, on the testing and growth side, AI still operates in a landscape with missing infrastructure. In a field that already has no shortage of experimentation and innovation, the greater challenge lies in how applications can stand out quickly and, more importantly, sustain long-term growth.

• AI characteristics require large volumes of real-world data to continuously refine and correct product understanding and performance.

• The current reality of AI development is a difficult start, high trial-and-error costs, and long paths to validation. Early-stage products struggle to reach users effectively, fail to gather sufficient and authentic user participation and feedback to drive continuous optimization, and often require prolonged capital burn before a clear direction emerges.

• At this point, XWorld's highly efficient supply-to-demand matching logic, validated by more than 10 million users over the past two years, once again plays a critical role by connecting AI applications with AI users in a scalable and effective way.

So how does XWorld specifically empower AI?

Within the XWorld ecosystem, there are three key roles.

Developers can leverage a suite of AI development tools and frameworks provided by the XWorld ecosystem to rapidly build their AI applications and gain several advantages.

• They can quickly acquire an initial group of seed users during the launch phase.

• They receive high-quality testing feedback from real users and curators, enabling fast and accurate iteration and optimization.

• They can also achieve broader adoption or integration of their products, while developers earn corresponding rewards.

Curators play a critical role in shifting the ecosystem from centralized operations toward decentralized curation.

• Curators actively discover and recommend high-potential applications to join the testing network. Once these recommendations are validated by the community, curators receive additional rewards.

• Curators write reviews, share insights, and organize or guide community discussions. This helps users build understanding of applications, expands the ecosystem's reputation through meaningful contributions, and generates token rewards.

• Curators can also stake tokens to participate in platform governance, jointly shaping the future direction of the network while earning additional incentives.

Users who participate in AI product experiences and submit feedback can receive several benefits.

• They gain access to higher-quality AI services.

• They earn token rewards and application-specific incentives. The system automatically evaluates user reputation based on feedback quality, testing depth, and overall activity. Higher reputation levels unlock higher reward multipliers.

By enabling efficient and precise matching between AI developers and AI users, XWorld provides AI applications with a standardized infrastructure that covers participation, testing, feedback, incentives, distribution, and growth.

In terms of practical implementation, XWorld structures its AI empowerment strategy around three progressive stages. These stages focus on AI project launch, AI testing, and AI value creation, forming three interconnected and reinforcing closed loops.

The first stage of the value loop lies in the AI application distribution network. When an AI project launches, XWorld focuses on helping it reach its first group of real users in the shortest possible time.

The second stage of the value loop is the AI application testing network. By attracting more real users to participate in interactive testing, XWorld enables AI projects to evolve from simply having users to establishing a systematic, high-quality cycle of testing, feedback, and iteration.

Ultimately, XWorld aims to build a thriving AI application economy network. Under Web3 incentives and decentralized governance, more users and curators are encouraged to join the ecosystem. With incentives driven by real users, real feedback, and real income, developers are motivated to create more AI products, release more testing tasks, and continuously refine their offerings.

As the ecosystem enters a positive cycle of more users, higher-quality feedback, and the emergence of better AI products, the XWorld AI ecosystem moves into a phase of rapid and sustained growth.

Conclusion

From Web2 to Web3, from game distribution to AI application ecosystems, XWorld's strategic moves paint a clear picture of an evolving trend in internet value distribution systems:

The core direction is to use Web3 decentralization principles to reconstruct the value chain, allowing every participant to become an active creator of value.

In terms of execution, XWorld has largely avoided the trap of pursuing Web3 for its own sake. Instead, it remains grounded in real-world demand and practical use cases, forging an independent path of development built on tangible value creation and sustainable growth.

The approach is to first prove the model in practice, then use Web3 to amplify its operational momentum, and finally apply it across multiple scenarios. This ensures that value is efficiently captured, fairly priced, and ultimately belongs to those who create it, embedding growth directly into the underlying logic of the ecosystem.

Of course, XWorld is still in the early stage of fully embracing Web3. Looking ahead, with the launch of the mainnet beta in 2025, the onboarding of tens of millions of users into the AI application testing network, and the rollout of additional features and broader ecosystem expansion initiatives, an important question remains: Can XWorld truly become a super hub that connects users and projects, and even bridges Web2 and Web3?

As multiple milestones on the roadmap approach implementation, it is time to witness the next chapter of Use to Earn together.