Morgan Stanley to Launch Crypto Trading on E*Trade with ZeroHash in First Half of 2026

Morgan Stanley revealed on September 23, that it will launch crypto trading services for E*Trade clients in the first half of 2026, marking a significant expansion into digital assets by one of America's largest investment banks. The New York-based financial services giant plans to offer trading in Bitcoin, Ethereum, and Solana as the initial crypto offerings through a partner model.

Jed Finn, head of Morgan Stanley's wealth management division, stated the firm is "well underway in preparing to offer crypto trading through a partner model to E-Trade clients in the first half of 2026." The announcement represents the most significant move by a major US bank into retail crypto trading services, positioning Morgan Stanley ahead of competitors in the digital asset space.

The bank has formed a collaboration with Zerohash, a crypto infrastructure provider, to facilitate the trading services. This partnership approach allows Morgan Stanley to enter the crypto market without building extensive internal infrastructure, leveraging Zerohash's existing technology and regulatory compliance frameworks. The first cryptocurrencies available for trading will include Bitcoin, Ether, and Solana, with potential for additional digital assets in the future.

Morgan Stanley's E*Trade platform serves millions of retail investors and has been expanding its offerings for active traders throughout 2025. The platform recently launched enhanced tools for sophisticated traders, including customizable interfaces with up to 120 tools across six screens and a separate desktop client. The crypto trading addition builds on these technological improvements and targets the growing demand for digital asset access among retail investors.

The timing aligns with increasing institutional adoption of crypto services across Wall Street. Major banks have gradually warmed to digital assets following regulatory clarity and growing client demand. Morgan Stanley previously offered Bitcoin exposure through third-party funds to its wealth management clients but had not provided direct crypto trading capabilities.

The firm is considering partnerships with established crypto firms to ensure regulatory compliance and operational efficiency for the new service. This approach reflects the bank's cautious but strategic entry into the crypto market, balancing innovation with risk management requirements.

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