Pump.fun Leads the Livestream Season as Crypto Once Again Shows Hype Can Turn into Capital Faster Than Anywhere Else.
In the wild west of cryptocurrency, a new phenomenon is turning everyday livestreamers into millionaires overnight.
The Bagwork boys, a group of streamers, became the latest example of crypto’s viral wealth effect. Within just a few days, they went from nothing to more than $160,000 in creator fees as their token surged to a $50 million market cap.

The story began in a gym, when the boys snatched Bradley Martyn’s hat, got slapped, and instantly went viral. They were wearing shirts with their token’s ticker, and the sudden flood of attention quickly turned into liquidity. Trading volume exploded, generating $120,000 in just 60 hours.

Soon after, Pump.fun’s founder Alon flew them on a private jet to Las Vegas for the Canelo fight. The frenzy escalated when they leaked Drake’s album, got blocked, and went viral again.
Pump.fun has amplified stories like these at an unprecedented scale. Its livestream feature has been paying creators around $4 million every day, reshaping the traditional creator economy model.

Since January 2024, the platform has generated more than $800 million in revenue and facilitated the launch of over 6 million tokens.
During the height of its livestream season, the once-overlooked PUMP token broke past the $3 billion market cap and continued setting new all-time highs, driven by the surge of user activity.

There is a catch. While headlines celebrate the winners, the majority of livestream tokens collapse within 24 hours. Understanding the patterns that separate success from failure is not just profitable, it is essential for navigating this high-risk, high-reward environment.
The Pump.fun Livestream Revolution: A New Era of Creator Monetization
Pump.fun has fundamentally reimagined the creator economy by merging livestreaming with tokenization.
Unlike traditional platforms such as Twitch or YouTube, where creators rely on ads or donations, Pump.fun introduces a new model that allows creators to stream while their audience directly invests in their success through token purchases.
The Pump.fun co-founder said they were inching at 1% of Twitch’s market share and 10% of Kick’s market share. “We’re nibbling on their lunch,” Alon wrote.
The revenue model is both simple and generous.
Creators earn up to 0.95% of trading fees from their tokens, with the platform distributing millions of dollars daily.
In a single week, creators collectively claimed $20 million in fees, including $3.5 million on one record-setting day. Pump.fun has generated so much revenue that the team repurchased $92 million worth of its own token using protocol earnings, creating an efficient flywheel where more streams lead to more buybacks on $PUMP.

The revenue trend shows a sharp decline after the memecoin frenzy cooled earlier this year, followed by a strong rebound during the recent livestream season. Pump.fun and the broader memecoin market are once again fueling each other’s momentum.

The power of this model lies in the alignment of incentives.
When creators go live, they are not only entertaining but also building a community of stakeholders. Every viewer becomes a potential investor, and every investment strengthens the creator’s long-term success.
Token creation and trading are automated through Solana’s fast and low-cost infrastructure, using a fair-launch model that ensures equal opportunity for all participants.
This is not only about generating profit, it is about opening access to the creator economy. Traditional platforms extract value from creators, while Pump.fun redistributes it back to them.
With daily volumes surpassing $1 billion during memecoin surges, it is clear that this model resonates with both creators and investors searching for the next big opportunity.

Five Hot Livestream Tokens: An Analytical Overview
Dune Analytics data shows that since the livestream season began, Daily Tokens Created on Pump.fun has been steadily climbing, with September witnessing a sharp rise in both token creation and creator earnings.

A range of standout projects have emerged, each showcasing unique strategies to capture market attention.
Bagwork: Fighting for Your Bag
Bagwork takes inspiration from boxing and fitness culture, encouraging holders to become “bagworkers” who fight for their crypto assets. Through a series of bold stunts, from a livestream arrest at Dodger Stadium to viral clashes with fitness influencers, the project rapidly built cultural relevance.
Its market cap soared from $130,000 to over $50 million within four days, but it has since plummeted by more than 69% and currently sits around $10 million.

Bagwork’s story illustrates not only how performance-driven storytelling and community theatrics can drive explosive token growth, but also the high risk of rapid declines in this volatile livestream token market.
KIND: The Charity-Driven Phenomenon
KIND shows how altruistic narratives can drive explosive growth in the memecoin space. By donating 100% of creator rewards to small streamers, the project tied token value to public welfare.

Launched on September 7, KIND surged from a $2 million market cap to $45 million, but it has since fallen to around $13.6 million. This 22.5x growth demonstrates the potential of purpose-driven tokens to build loyalty and momentum, while also highlighting the high risk of rapid declines similar to Bagwork.
STREAMER: The Web3 Tipping Revolution
STREAMER reinvents tipping by directing trading fees toward popular streamers in exchange for promotion, creating a Web3 version of TikTok-style tipping. Users pay to support creators who interact in real time, generating strong viewer loyalty and participation.

The project features a live leaderboard showing top contributors. Its token peaked at $40 million market cap and is now at $6.3 million. By embedding real utility through direct value exchange between viewers and creators, STREAMER demonstrates that token valuations can be sustained by more than speculation alone.
BUN COIN: Celebrity Creator Success
Created by former League of Legends pro @BunnyFuFuu during a Pump.fun livestream, BUN COIN leveraged his 1.5 million YouTube subscribers and 210,000 X followers.

The token quickly reached a $10 million market cap, now sitting at $1.5 million. The project highlights how established creators with loyal audiences can instantly generate liquidity and attention within the livestream economy.
GAZA: Following KIND with Charity-Powered Growth
GAZA launched on September 14, with its market cap soaring from $200,000 to $2.3 million, a single-day increase of 11,786%.

The project livestreams activities in Gaza and donates all fee revenues to families in need, attracting substantial attention and investment. Despite the explosive growth, GAZA also carries high risk, reminding investors to carefully evaluate potential losses alongside high returns.
The 24-Hour Survival Guide: How to Identify Potential Winners
In the volatile world of Pump.fun livestream tokens, the first 24 hours are critical. Many tokens experience explosive gains followed by rapid declines, as seen with the famous Bagwork, which only maintained its peak for about 30 hours before starting a sharp fall.
Understanding the patterns during this initial period can mean the difference between life-changing gains and devastating losses.
This guide provides actionable insights based on successful token patterns and market data.
Green Flags to Look For
1. Creator Track Record The most reliable indicator of token success is the creator’s experience. Streamers with proven engagement during peak periods often generate immediate liquidity and sustained interest.
Look for creators with previous content success across platforms, a loyal fanbase beyond crypto, consistent streaming schedules, and transparent communication about their long-term vision.
2. Token Utility Beyond Speculation Successful tokens often provide real use cases, such as access to exclusive content or interactions, revenue sharing from streaming profits, governance rights, or community benefits like NFT airdrops or merchandise discounts.
3. Early Metrics That Matter The first two hours are crucial for momentum. Indicators of potential success include holder growth exceeding 100 in the first hour, volume-to-market cap ratios above 2:1, positive social media sentiment, and organic cross-platform promotion.
4. Community Signals Strong communities form organically around winning tokens. Look for active discussion groups, memes spreading beyond the initial community, influencer attention without obvious payment, and genuine creator engagement beyond mere token promotion.
Red Flags to Avoid
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Top 10 wallets holding over 50% of supply
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Coordinated shill campaigns with identical messaging
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No clear roadmap beyond initial pump
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Sudden liquidity removal
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First-time streamers with no verifiable history or unrealistic promises
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Lack of transparency about token distribution or prior abandoned projects
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Wash trading or fake holders to manipulate volume
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Immediate selling by creators
Even with all green flags present, only a small percentage of tokens achieve lasting success. High volatility in the first 24 hours can result in massive gains or severe losses, as shown by Bagwork and other top performers. Never invest more than you can afford to lose, and always conduct thorough due diligence.
The 24-Hour Decision Framework
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Hour 1-2: Assess initial momentum and creator authenticity
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Hour 2-6: Monitor community formation and organic growth
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Hour 6-12: Evaluate sustained volume and holder distribution
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Hour 12-24: Confirm utility implementation and roadmap progress
Pump.fun’s Vision: Merging Livestreaming with the Creator Economy
Pump.fun's success with innovative livestream token launches goes beyond typical crypto platforms. It represents a notable shift in how traditional content creators enter the Web3 economy.
By lowering the barriers that kept mainstream streamers away from crypto, Pump.fun has enabled what may be the largest migration of Web2 creators into Web3 so far.
The platform's strength lies not in technology but in simplifying token creation.
Previously, launching a token required technical knowledge, smart contract skills, and significant upfront capital. Pump.fun reduced this to a few clicks during a livestream, attracting creators new to crypto and bringing millions of followers and fresh capital into the ecosystem.
Breaking Down the Success Formula
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Eliminating Technical Barriers
Traditional token launches required coding knowledge, liquidity setup, marketing budgets, and infrastructure management.
Pump.fun simplified this to clicking "Create Token" during a stream, setting basic parameters, launching instantly to an engaged audience, and automatically establishing liquidity and trading.
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The Creator Economy Convergence
Pump.fun merged two key trends:
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Creator Economy Growth: The $104 billion creator economy is seeking new monetization methods beyond traditional ads and subscriptions.
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Crypto Mainstream Adoption: The crypto ecosystem is looking to attract mainstream users and creators.
By positioning itself as an alternative to YouTube and Twitch, Pump.fun tapped into creators’ frustration with Web2 monetization. While platforms like Soulbound.TV offer over 80% revenue share, Pump.fun goes further by giving creators full ownership of their token economy.
3. The Network Effect Acceleration Livestreaming created viral loops. Successful launches attracted more viewers, encouraging more creators to join. Each new creator brought their existing Web2 audience, amplifying growth.
Pump.fun’s innovation lies in making Web3 accessible through livestreaming. By integrating token launches directly into everyday streaming, the platform provides a form of implicit Web3 education and familiarizes users with crypto concepts.
Minting tokens, interacting with DeFi features, and other Web3 activities happen seamlessly during livestreams. Token creation, trading, and participation happen naturally during live streams, showing that engaging with blockchain can be as simple as a few clicks.

The Bigger Picture: Opportunities and Challenges in Pump.fun
The rapid growth of Pump.fun livestream tokens comes with significant risks. Most tokens, over 99%, fail within hours, which can harm investors and create opportunities for market manipulation. Regulatory oversight is still limited, leaving the system vulnerable to abuse.
While the combination of livestreaming and token launches offers clear benefits, platforms need stronger governance and community oversight. Only by ensuring responsible practices and protecting participants can this model develop into a truly sustainable and effective flywheel.
For Creators
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New monetization avenues beyond ads and subscriptions
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Direct value capture from community growth
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Ownership of their economic ecosystem
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Independence from platform algorithms
For Web3
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Massive influx of non-crypto-native users
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Real-world use cases beyond speculation
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A bridge between entertainment and DeFi
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Proof of concept for mainstream adoption
For Traditional Platforms Web2 giants are reconsidering their creator relationships. Pump.fun's ambitious goal to surpass YouTube and Twitch may seem unrealistic, but it has already demonstrated that creators want more than ad revenue sharing.
The platform has permanently altered the creator economy landscape. By successfully merging Web2 creator culture with Web3 economic models, it provides a blueprint for future platforms seeking mainstream adoption.
The question is no longer whether creators will embrace tokenization, but how the ecosystem will evolve to support sustainable creator economies. Pump.fun's success demonstrates that the biggest barrier to Web3 adoption was never technology but accessibility.
By solving this problem, the platform has opened the door to a new era where every creator can operate as their own economy. At the intersection of entertainment, technology, and finance, one thing is clear: the creator economy will never be the same.
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