Anybody Can Be a Nobody: How a Dancing Sausage Broke the Internet (and Maybe Crypto)

When discussing meme coins and NFT brands, the narrative typically starts deep in the crypto world: characters emerge in Discord servers, build buzz on Twitter (now X), and only afterward attempt to infiltrate mainstream culture.

Nobody Sausage completely inverts that playbook.

Created in 2020 by Brazilian artist Kael Cabral, Nobody Sausage began as a TikTok sensation. A simple animation of a dancing sausage posted online became an overnight viral phenomenon, attracting hundreds of thousands of followers within weeks.

Today, the account has amassed 22.2 million followers on TikTok and 7.6 million on Instagram. These numbers far exceed many of Web3's most established brands, including Pudgy Penguins, which has 747.9K TikTok followers and 1.9M Instagram followers.

This distinction is crucial. While Pudgy Penguins and other crypto-native brands are still fighting to reach mainstream audiences, Nobody Sausage already commands that space.

From Internet Meme to On-Chain Token

In April 2025, Kael and his team made the bold decision to take Nobody Sausage into Web3 with the launch of $NOBODY. Unlike the countless meme tokens created for speculation, $NOBODY was positioned as a fan token.

As the team said, it's "something designed for people who live online, love memes, and want to co-create the future of digital fandom."

The token launched on Solana via MoonIt and quickly achieved a significant milestone by becoming the first MoonIt token to list on Binance.

Why Nobody Sausage Is Different

Most Web3 projects follow the same trajectory. They launch as tokens or NFTs, then spend years trying to break into Web2 through merchandise, partnerships, or media adaptations. Nobody Sausage took the exact opposite approach.

It started as a viral cultural phenomenon in Web2, built partnerships with major global brands, and only then made the jump into Web3. This reverse trajectory gives $NOBODY something most meme coins lack: credibility outside of crypto. It also creates a unique bridge for bringing Web2 audiences into the world of digital assets.

A Proven Web2 Brand

Nobody Sausage isn't just a funny TikTok character; it has already worked with some of the world's biggest companies.

• Bershka (2021) – Collaborated with Inditex on a combined social media and in-store campaign to spotlight the Summer 2021 collection.

• Netflix (2021) – Marked the launch of Red Notice by producing a playful remake of the trailer and its grand heist, animated in true Sausage style.

• HUGO BOSS (2022) – Took part in the international “Be Your Own Boss” initiative as one of its featured personalities.

• "Everybody Sogong" Exhibition, Lotte Duty Free Myeongdong (2023) – Physical exhibition in Korea.

• Louboutin Valentine's Day Video (2023)

• Adidas & Decathlon "Back to School" Campaign – Became the face of the campaign.

This impressive track record demonstrates that Nobody Sausage isn't just an internet fad, but a legitimate intellectual property recognized and sought after by global brands.

Entering Web3 With Momentum

Since launching $NOBODY, the project has rapidly gained momentum throughout the crypto ecosystem. Nobody Sausage has secured partnerships with major exchanges like Bitget, Binance US, and Gemini, with its animated character dominating social media feeds.

The token is also actively traded on KuCoin, MEXC, Gate.io, and other exchanges, ensuring broad accessibility for investors. On the cultural front, Nobody Sausage has collaborated with Pudgy Penguins, one of the most established NFT brands, creating crossover content that connects two distinct digital communities.

As of this writing, $NOBODY maintains a market cap of $75.7 million and is trading at $0.081.

Why the Hype Matters

In a recent interview with OpenSea, the team behind $NOBODY summed up their vision. "This isn't your average meme coin. This is a fan coin for the fans. This is what happens when internet culture, absurd animation, and actual community collide at full speed. We're building a movement."

That's the essence of why Nobody Sausage matters. Meme culture is no longer fringe; it is culture. It reflects how people express themselves in the digital age. By anchoring that culture in a tokenized ecosystem, Nobody Sausage is not only entering Web3, but also redefining what meme coins can be.

Its tagline says it all: "Anybody can be a nobody."