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China New City Group Partners with HashKey Exchange to Explore Virtual Asset Management Opportunities

The partnership reflects the growing convergence between traditional industries and blockchain technology, signaling a shift in how companies approach asset management in the digital age. As the collaboration unfolds, it will be closely watched by stakeholders across the financial and crypto sectors, potentially serving as a model for similar partnerships in the future.

On August 4, China New City Group (HKG: 01321), a commercial real estate development and operations company, announced a strategic partnership with Hash Blockchain Limited, the operator of HashKey Exchange, a licensed virtual asset trading platform in Hong Kong. The memorandum of understanding (MoU) between the two entities aims to explore opportunities in compliant virtual asset allocation and custody services, focusing on enhancing asset management efficiency and security.

Hong Kong's Hang Lung Plaza is one of the completed projects by Sun Hung Kai Properties.

China New City emphasized the growing importance of blockchain technology and digital transformation in the financial services sector. The company views compliant participation in virtual asset allocation as a critical supplement to traditional asset management and investment strategies. Leveraging its extensive expertise in commercial real estate development and operations, combined with HashKey Exchange's specialized capabilities as a licensed virtual asset exchange, China New City hopes to diversify its asset management portfolio and improve operational efficiency. The company is headquartered in Hangzhou, China, and specializes in the development and management of commercial real estate projects. Its portfolio includes shopping malls, office buildings, and mixed-use developments aimed at fostering urban growth. HashKey Exchange, on the other hand, is a Hong Kong-based cryptocurrency trading platform known for its stringent compliance measures and focus on institutional-grade services.

HashKey Exchange is a prominent player in the Asian crypto ecosystem, holding one of the few licenses for virtual asset trading issued by Hong Kong's Securities and Futures Commission (SFC). The firm is part of HashKey Group, which has been actively involved in blockchain technology and digital asset investments across Asia. The partnership is expected to align with Hong Kong's broader ambitions to position itself as a global hub for blockchain and virtual asset innovation.

The announcement comes amid increasing global interest in compliant virtual asset management solutions. Hong Kong's regulatory framework has been lauded for its balance between fostering innovation and ensuring investor protection. HashKey Group CEO Chao Deng has previously commented on the rapidly evolving stance of governments worldwide toward crypto regulation, noting that Hong Kong's success in this domain could influence broader policy decisions in mainland China and other regions. Deng has also highlighted the potential for stablecoins to play a significant role in facilitating China's re-entry into the global crypto market, signaling optimism about the future of blockchain integration in traditional financial systems.