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Tron Inc. Marks Strategic Shift with Nasdaq Bell Ceremony, Justin Sun Rings the Bell

By JuneJul 25, 2025

The rebranded firm has shifted its focus to blockchain, aligning with the TRON ecosystem and adopting a TRON-centric treasury approach.

Tron Inc. (Nasdaq: TRON) held its Nasdaq opening bell ceremony on July 24 at the iconic MarketSite in Times Square, hosted by TRON founder and Tron Inc. global advisor Justin Sun. The event marks a significant milestone for the company as it officially transitions into a technology firm focused on blockchain and digital asset innovation.

Sun expressed his enthusiasm for Tron Inc.’s transformation on X, stating, "I’m proud to support Tron Inc.’s next chapter as an advisor. Happy to see #TronStrategy as a strong presence in the U.S.!”

Following the Nasdaq opening bell ceremony, the company's stock experienced some price fluctuations, closing the day at $8.74 with a 10.68 percent decline.

Tron Inc. Rebrands and Becomes Largest TRX-Holding Public Company

Tron Inc., formerly known as SRM Entertainment, has officially changed its Nasdaq ticker symbol from “SRM” to “TRON,” effective July 17, 2025. The company’s CUSIP number (85237B101) remains unchanged. Prior to the transition, SRM was a trusted designer and developer of toys and souvenirs, known for its partnerships with major entertainment brands.

The rebranding follows a reverse merger with SRM Entertainment as TRON sought a pathway to become a publicly listed company. As previously reported, the transaction involved a $100 million PIPE (private investment in public equity) deal in TRX tokens, through which Sun’s father, Sun Weike, acquired control of SRM Entertainment. The company was later rebranded Tron Inc.

Now positioned as a blockchain-focused technology firm, Tron Inc. holds the largest amount of TRX among publicly traded companies. It has committed to long-term value creation, transparency, and the development of decentralized financial infrastructure.

“The ticker change to ‘TRON’ reinforces the company’s brand identity and positions it as a key corporate player in the rapidly evolving blockchain and digital asset economy,” said Tron Inc. CEO Rich Miller. The shift coincides with Tron Inc.’s adoption of a TRON-centric treasury management strategy.

The transformation reflects TRON’s growing role in the global crypto ecosystem and marks a new phase in the company’s efforts to expand its presence in blockchain infrastructure and digital finance.

TRON Ranks #2 in Stablecoins, #1 in USDT Issuance

Currently, TRON is the second-largest blockchain by stablecoin market capitalization, holding $81.996 billion, which accounts for 31 percent of the total stablecoin market. Ethereum remains the leader with $132.54 billion, making up 50.15 percent of the market.

Nansen CEO Alex Svanevik highlighted TRON's resurgence as the top chain for USDT issuance, stating, “Ethereum briefly overtook TRON, but now TRON is back.”

TRON currently ranks 10th by market capitalization, standing at $29.7 billion according to CoinGecko. Its native token, TRX, is trading at $0.314, reflecting a solid 28.7 percent gain over the past 90 days. The price chart shows a consistent upward trend since late April, with a notable breakout in mid-July that briefly pushed TRX above $0.33.

 

June joined the crypto space in 2021. She's passionate about data, blockchain innovation, and everything Web3.