Tether CEO Says U.S. Strategy “Well Underway” After GENIUS Act Signing

Tether, the world’s largest stablecoin issuer, is ramping up efforts to establish a U.S.-focused strategy following the signing of the landmark GENIUS Act by President Donald Trump last week. The legislation marks a turning point for crypto regulation in the United States, particularly for foreign stablecoin issuers like Tether.

In an interview with Bloomberg Television on July 24, Tether CEO Paolo Ardoino confirmed the company is actively building a domestic presence. “We’re well in progress of establishing our U.S. domestic strategy. It’s going to be focused on the U.S. institutional markets, providing an efficient stablecoin for payments, but also for interbank settlements and trading,” said Ardoino.

“That is well underway. We plan to announce it in the next couple of months.”

Tether Asserts U.S. Strategy: “We Know This Market Better Than Anyone”

Tether is moving fast to establish its U.S. strategy following the GENIUS Act, aiming to stay ahead as stablecoin competition heats up. With banks, American Express, and payment firms eyeing the space, the land grab is on.

But while newcomers focus on the U.S. and Europe, Tether has already built deep roots elsewhere. For over a decade, the company has operated in emerging markets that others often overlooked due to regulatory complexity and a lack of infrastructure. This long-standing commitment gives Tether an advantage that few can match.

“Tether has done incredibly well for the last ten years,” said Ardoino. “We have a much better understanding of this market than anyone else.”

Although competitors may gain some short-term ground in the U.S., Tether believes its technological strength, practical experience, and global footprint will allow it to maintain leadership.

This follows an earlier report by Decrypt on July 19, where Ardoino emphasized the company’s intent to fully comply with the GENIUS Act. He noted that Tether plans to undergo a formal audit and implement comprehensive anti-money laundering (AML) controls within the next three years. Although USDT is currently issued through Tether’s operations in El Salvador, the company aims to meet all legal requirements for foreign issuers operating in the U.S. market.

“We’ll be working very, very hard to make sure we comply with the foreign issuer pathway within the GENIUS Act,” Ardoino said. “It’s crazy that sometimes people think Tether will not comply.”

Tether Expands Beyond Stablecoins with Strategic Investments in 120+ Firms

Alongside its regulatory efforts, Tether is expanding its business footprint far beyond stablecoins. The company has invested in more than 120 companies, with that number expected to rise significantly in the coming months and years, according to Ardoino in a recent post on X. The full list of investments is available on Tether’s official website.

These investments span key sectors such as payment infrastructure, renewable energy, Bitcoin mining, agriculture, artificial intelligence, and tokenization. They reflect Tether’s strategic expansion beyond stablecoins and its increasing ambition to shape a wider range of industries.

Ardoino confirmed that all investment capital comes solely from Tether’s own profits and is handled by the Tether Investments division. The funds are entirely separate from the reserves backing USDT and other stablecoins, which totaled $13.7 billion in 2024.

USDT Transfers Up 120 Percent in 2025, Driven by Emerging Markets

USDT is seeing rapid growth worldwide, with on-chain transfers rising 120 percent in the first half of 2025 compared to the full year of 2024, according to Ardoino. Around 66 percent of these transactions came from West Asia, the Middle East, and Africa, reflecting USDT's strong momentum in emerging markets.

Stablecoin issuers are also becoming major players in the U.S. Treasury market. As reported by CryptoSlate, the top four dollar-backed stablecoin providers now hold a combined $182.4 billion in U.S. Treasuries. If counted as one holder, they would rank 17th globally, ahead of South Korea and the UAE, just behind Norway.

Tether holds the largest share. Its first quarter attestation confirmed $120 billion in U.S. Treasuries, and Ardoino stated in late May that the figure had already surpassed $125 billion.

Tether Earnings Continue Strong Uptrend

Tether continues to deliver robust financial performance, with earnings and revenue consistently rising year over year. In Q2 2025, the company reported $1.751 billion in revenue and earnings, up from $1.603 billion in Q1 2025 and $1.506 billion in Q4 2024. The upward trend has been steady since 2022.

Q3 2025 currently shows a provisional figure of $470.02 million, reflecting only partial results as the quarter is still ongoing. Nonetheless, Tether has maintained strong profitability across every quarter, with fees and earnings closely aligned.