ZORA Token Soars as Coinbase Unveils BaseApp with Tokenized Social Posts

The ZORA token has surged following the integration of its tokenized post feature into BaseApp. Over the past 24 hours, the token rose another 44.4%, pushing its 7-day rally to an impressive 85.7%. At the time of writing, $ZORA is trading at $0.02256.

A major catalyst came last week when Coinbase, the parent company of Base, rebranded Coinbase Wallet to BaseApp, a full-stack “super app” built on the Base network. The new platform combines social media, decentralized applications (dApps), messaging, payments, and trading into a unified interface.

One of BaseApp’s standout features is the automatic tokenization of every user post via Zora, making content instantly tradable on-chain. This unlocks a new model for monetizing user-generated content and offers weekly rewards to top creators for a limited time, providing strong incentives to attract and retain users.

BaseApp Fuels Zora’s Comeback: New Posts, Record Fees, But Modest Network Growth

Following the launch of BaseApp’s tokenized post integration on July 16, daily activity on Zora spiked sharply. On July 17, the platform recorded nearly 20,000 new posts in a single day, signaling a strong second wave of adoption. This surge was driven by the seamless creator experience and monetization incentives now embedded in BaseApp.

The spike in user activity was matched by a jump in platform revenue, which surpassed $73,000 on the same day. Trading fees also soared, reaching a 2025 record high of $242,827, reflecting increased demand for tokenized content and heightened on-chain trading activity.

In contrast, transaction activity on Zora Chain showed only a modest increase. While there was a slight uptick on July 17 compared to previous days, the rise was limited and fell well short of the peak levels seen earlier in the year. Overall, while creator and economic activity surged, broader network usage remained relatively stable.

DeFi KOL, @defi_mochi, described the driving force behind ZORA’s momentum as a powerful “flywheel effect.” Base is actively onboarding creators to BaseApp, where every piece of content is tokenized. As creators mint posts, the activity generates revenue for Zora, which is then used to buy and lock up more $ZORA. This cycle attracts more creators, further increasing BaseApp’s exposure and boosting ZORA’s token utility.

As participation grows, the loop continues to strengthen. More creators bring more content, leading to more revenue, more $ZORA locked, and greater platform visibility. The result is a compounding effect on both ZORA’s scarcity and its role within the Web3 creator economy.

Coinbase Hits $444 Record as Crypto Momentum Builds Ahead of GENIUS Act

Coinbase stock (COIN) hit a new all-time high of $444 on July 18, bringing its year-to-date gain to over 70% in 2025. The rally followed a strong week for the crypto market and came just ahead of President Trump’s anticipated signing of the GENIUS Act, a move that has boosted investor confidence in the crypto sector.

By the close of trading on July 18, Coinbase shares settled at $419.78, up 2.20% for the day. In pre-market trading the following morning, the stock continued its upward momentum, rising to $426.50, an additional gain of 1.60%.