SRM Entertainment Rebrands as Tron Inc., Adopts ‘TRON’ Ticker in Bold Crypto Treasury Pivot

SRM Entertainment, Inc. has officially rebranded as Tron Inc. (NASDAQ: TRON), marking a transformative shift from its legacy in the toy and souvenir industry to a blockchain-driven financial strategy. As of today, the company’s shares trade under the new ticker symbol ‘TRON’ on the Nasdaq Capital Market, following its accumulation of over 365 million TRX tokens as part of an ambitious crypto treasury initiative.

From Toys to Tokens: Rebranding and the ‘TRON’ Ticker

The rebrand to Tron Inc. and the new ticker ‘TRON’ became effective on July 17, 2025, signaling a complete pivot toward blockchain technologies.

Previously known for producing licensed toys and souvenirs for global theme parks, the company has now staked over 365 million TRX tokens, valued at more than $110 million, making it the largest publicly traded holder of TRON’s native cryptocurrency.

“We believe that TRX will continue to play a critical role in building the next generation global payment rail and a more inclusive financial infrastructure with 24/7 low cost and fast transaction capability.” said Rich Miller, CEO.

With over $210 million in funding, Tron Inc. is positioning itself as a pioneer in crypto-integrated business operations, aiming to redefine its market role in the digital economy.

Crypto Treasury Strategy and Market Response

At the core of Tron Inc.’s strategy is its substantial investment in TRX—similar to Strategy’s approach to Bitcoin (NASDAQ: MSTR).

To generate passive income, Tron Inc. is utilizing JustLend, a TRON-based DeFi protocol, to earn yields of up to 10% on its TRX holdings.

The market responded enthusiastically. Following the announcement, Tron Inc.'s stock price rose more than 52%, jumping from $6.70 to an all-time high of $10.50—an increase that reflects strong investor confidence in the company’s crypto-centric roadmap.

Trump-Linked Dealmakers and TRON Leadership

The deal was also supported by Dominari Securities, a boutique investment firm headquartered in Trump Tower. Its advisory board includes Donald Trump Jr. and Eric Trump, both of whom were granted 750,000 shares in Dominari’s parent company as part of their roles.

Through its role in structuring the crypto-focused rebranding and treasury investment, Dominari reportedly facilitated up to $120 million in profit on a $5 million deal for its institutional clients.

While early reports speculated on deeper involvement, Eric Trump later clarified that he does not hold an executive position at Tron Inc. Nonetheless, the presence of the Trump family in advisory roles added media attention and financial firepower to the transaction.

The transformation is further strengthened by the appointment of Justin Sun, founder of the TRON blockchain, as a strategic advisor to Tron Inc. Sun’s extensive experience in blockchain and decentralized finance is expected to play a key role in shaping the company’s crypto-first direction.