The first-ever TGE using a bonding curve pricing model goes live on Binance Wallet in partnership with Four.meme, with the initial launch set to happen on July 16.
On July 14, Binance Wallet introduced its first Token Generation Event (TGE) with bonding curve pricing mechanism, in partnership with Four.meme. The first launch is set for July 16 and will feature RION by Hyperion, the leading decentralized exchange (DEX) on Aptos.

A bonding curve is a dynamic pricing model in which token prices increase along a predefined curve as more tokens are purchased. This demand-driven mechanism replaces fixed pricing, enabling prices to adjust automatically in response to user activity.

How the Bonding Curve TGE Works
Unlike traditional launchpads, participants can trade tokens directly on the Event Landing Page during the TGE. This provides early access and liquidity before the token becomes transferable on Binance Alpha or decentralized exchanges (DEXs), enabling a functioning market from day one.
The bonding curve model supports continuous buying and selling, ensuring token availability and helping to address liquidity challenges that often affect new launches. Participation is open and permissionless, meaning anyone can buy at the current price without private allocations or centralized gatekeepers.
If the event reaches its maximum token purchase cap, new buy orders will enter a pending queue. These orders are only executed if other users sell tokens back into the pool. Orders in the queue cannot be canceled, and the BNB used will remain locked until the event concludes. At the end of the event, any unfulfilled or excess orders will be canceled and refunded.
Eligibility and Participation Rules
To join the event, users must meet the following eligibility requirements:
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Participant Eligibility: To participate, you must meet the eligibility requirements for this event, including holding a sufficient number of Binance Alpha Points.
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Token Allocation: Tokens will be allocated on a first-come, first-served basis, with prices dynamically adjusting according to the bonding curve.
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Order Restrictions: Orders placed during the limit-up phase (when the price cap is reached) cannot be canceled. The BNB used for these orders will remain locked and will only be refunded after the event concludes.
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BNB Balance Requirement: Ensure your Binance Wallet (Keyless) has a sufficient BNB balance before participating. Your token allocation will be proportional to your BNB balance. If you do not hold any BNB, you may be unable to participate in the Token Generation Event (TGE).
Timeline
Phase 1: Purchase via Bonding Curve Pricing
Phase 2: Manage Sold-Out States and Pending Orders
Phase 3: Event Countdown & Finalization
Phase 4: Token Transferability & Official Listing
Looking Ahead
Bonding curve-based launches are not new to the industry, but they gained wider recognition through platforms like Pump.fun. Binance Wallet’s adoption marks a notable shift within its own ecosystem. With the first event set for July 16, this rollout may influence future token launch strategies on Binance and potentially encourage broader adoption across the BNB Chain.