Gemini Adds Nike, McDonald’s, and More to Its Tokenized Stock Lineup for EU Investors

On July 14, 2025, Gemini, a leading cryptocurrency exchange, expanded its tokenized stock offerings for European Union investors, adding 14 new equities to reach a total of 37.

The new additions include prominent companies such as Nike (NYSE: NKE), McDonald’s Corporation (NYSE: MCD), Starbucks Corporation (NASDAQ: SBUX), The Coca-Cola Company (NYSE: KO), Yum! Brands (NYSE: YUM), and Uber Technologies (NYSE: UBER).

These tokenized stocks are issued as digital derivatives backed 1:1 by real-world shares and enable fractional ownership, allowing investors to gain exposure to high-value stocks in smaller portions. The announcement, made during Gemini’s “List-a-Thon” livestream, highlights the firm’s focus on meeting demand for more accessible and innovative investment options in the EU.

Gemini’s strategic push into the EU is supported by the region’s progressive regulatory framework. By offering tokenized equities, Gemini aims to bridge traditional finance and blockchain technology, attracting both retail and institutional investors.

The tokenized securities are issued on the Arbitrum blockchain in partnership with Dinari, a FINRA-registered broker-dealer specializing in tokenized assets. With over 150 U.S. equities already available through its dShares™ platform, Dinari ensures both regulatory compliance and a robust infrastructure for seamlessly integrating real-world stocks with blockchain technology.

Competitive Positioning in a Dynamic Market

Gemini’s expansion strengthens its position against competitors like Kraken and Robinhood Markets (NASDAQ: HOOD) in the rapidly evolving tokenized securities space. The new offerings span a range of sectors, including Software-as-a-Service (SaaS) with ServiceNow (NYSE: NOW), consumer brands, and travel with Airbnb (NASDAQ: ABNB).

This builds on Gemini’s earlier launch of tokenized MicroStrategy Incorporated (NASDAQ: MSTR) in June 2025, which saw over 10,000 transactions in its first month.

Gemini leverages Arbitrum’s scalability and cost-efficiency to enhance the accessibility of tokenized stocks, particularly for retail users seeking cost-effective exposure to global markets.

Regulatory Compliance and Future Growth

Gemini offers its tokenized stock products under Malta’s Markets in Financial Instruments Directive (MiFID) framework via its local entity, Gemini Intergalactic EU Artemis, Ltd. This ensures compliance with EU investment laws. Through its partnership with Dinari, each tokenized stock is fully backed by underlying shares, providing transparency and investor confidence.

By targeting the EU’s 450 million consumers and its well-developed financial infrastructure, Gemini aims to redefine equity trading through blockchain technology and further solidify its role as a pioneer in the fintech sector.