Honeypot Finance 2.0: From Proven Innovation to a New Economic Vision

Our Story: A Foundation of Proven Innovation

Most projects start with hype. Honeypot started with a problem.

In a landscape cluttered with yield farms and copy-paste forks, Honeypot’s team took a different path: building a modular, DAO-upgradeable decentralized exchange (DEX) from the ground up. The goal wasn’t to chase fleeting trends, but to create foundational infrastructure that solved real DeFi frictions—capital inefficiency, poor composability, and rigid liquidity systems.

That vision didn't pay off as we are too far ahead of our industry. We pivoted our research efforts to another core DeFi pain point: combating sandwich attacks and MEV. In mid-2023, the protocol’s Batch A2MM modelwon the ETH Shanghai Hackathon, it wasn’t just a demo — it was proof that DeFi could be made smarter, leaner, fairer and more scalable.

From day one, Honeypot championed:

• Broad and useful defi innovation for our community

• Tools, not toys— simple, powerful interfaces for real financial use

This wasn’t about another DEX clone. It was a testbed for a broader thesis: if you solve composability and liquidity properly, everything else becomes possible.

What’s Broken — The Bonding Curve Trap

The memecoin boom didn’t just bring fun—it exposed a fundamental flaw in how tokens launch.

Take platforms like pump.fun, They made token creation frictionless. But under the surface, their bonding curve modelintroduced deep structural problems. What was meant to democratize memecoins became a playground for extraction.

Here’s what that model breaks:

The model is extractive by design. It rewards speed over belief, insiders over participants, and churn over culture.

That’s not a launch model. That’s a rug machine.

Pot2Pump: Our Engine for a Fair and Scalable Meme Economy to onboard next billion users

To enable this future for everyone, we created Pot2Pump, our flagship launch model designed to make the old systems obsolete. Now, we are expanding its vision to become a truly universal and modular launch engine.

Pot2Pump transforms early participants into native LPs.
The moment a token launches, the liquidity pool is live — not post-hype, but baked in.

That means:

⚡ Real-World Proof: LPs as Yield Generators

This isn’t just theoretical.

A case study from Berachain’s DeFi lead showed that LPing into a high-volume memecoin in a tight bandconcentrated liquidity Dex generated over 32,000% APRin fees. Not from inflation — from actual market activity.

The takeaway?

🌀 Volatility is not a risk — it's revenue.

Pot2Pump is built on this logic. It doesn’t fight the memecoin meta; it redirects it into a healthy structure where all participants share aligned incentives and sustainable yield. Its mission is to break the chains of the "Bonding Curve + V2" model and allow every promising meme to access the growth opportunities of concentrated liquidity.

As we expand to new Layer 1 ecosystems, The future of Pot2Pump will become modular is and give token-creators and their communities maximum choice. Our modular approach offering two key options for every launch:

1. Leading Local DEXs:We will support the top-tier, native decentralized exchanges that form the heart of their local ecosystems, ensuring launches resonate with the most engaged on-chain communities.

2. Universal Premier DEXs:We will integrate with globally recognized platforms like Uniswap that have deployed on these new chains, offering broad access and deep liquidity.

This approach allows for powerful, tailored integrations. For example, on a platform like Uniswap V4, we can tailor a model through its native "hook" system, ensuring seamless and capital-efficient deployment.

The Expansion: More Than a Product, An Entire Ecosystem

Pot2Pump, as revolutionary as it is, is just one part of a much broader strategy. Honeypot 2.0 is an expansionof our original vision into a comprehensive, all-in-one liquidity hub.

2. Cheese Benance: The Ecosystem Catalyst

One of the biggest challenges new Layer 1s face is the "cold start" problem. Our answer is Cheese Benance, a massive evolution of the "up-only" token concept. It’s a flexible factory for creating novel tokens backed by any asset (native L1 token or ERC20s), but it's true power lies in its incentive loop: most fees are returned to the most active borrowers, directly rewarding participation and kickstarting a vibrant DeFi ecosystem.

3. Vision: Liquidity That Rewards Activity – Unleashing the Drip Drive

Our most forward-thinking innovation addresses the very nature of yield. Forget static APYs based on locked capital. The Drip Driveis our groundbreaking Swap Liquidity Enginethat rewards on-chain activity at the transaction level. We believe True APY is a function of capital velocityand utility, not just its size. The principle is clear:

True APY≈Total Value Locked (TVL)On-chain Economic Activity (Fees, Interest, etc.)

This formula highlights why a high-volume environment is key.

Other key innovations include:

AI Agent launchpad

which includes the following: All users can generate professional, high-quality meme graphics for free using our exclusive access to the Alphakek AI Enterprise API. AI-Powered Prompt Enhancer: This intelligent assistant transforms simple ideas into detailed, creative prompts, maximizing the quality and impact of AI-generated content.

The Meme Terminal

Think Bloomberg Terminal for memecoins. GMGN-style real-time token analytics, liquidity flows, and mint-to-snipe dashboards - built for degens by degens. Terminally online? Good. We built it for you.

Our First Strategic Expansion: Monad

So where does this powerful suite of tools go first? Our first strategic destination is Monad.

With its groundbreaking 10,000+ TPS, Monad is poised to revolutionize the blockchain landscape. Just as Moore's Law describes the exponential growth of processing power in computing, the relentless evolution of TPS in blockchain opens up unprecedented potential for on-chain transactions.

On Monad, the Honeypot Engine will meet its true scale. The high-throughput environment is the perfect place to unleash modules like the Drip Drive, where users will experience firsthand how every single trade can drive real yield, cultivate community growth, and foster unparalleled liquidity.

Why It All Makes Sense: Our Unwavering Vision

Our strategy is not a series of pivots; it's a logical progression guided by a clear thesis: Culture → Attention → Liquidity → Value

From our beginnings building a foundational DEX, to innovating the Fair Token Offering (FTO), and now to launching Pot2Pump, every step has been deliberate. We are building the critical infrastructure required to channel cultural energy into sustainable economic value.

Our vision is borderless and cross-chain. The modules we build are designed to be agnostic, inclusive, and culturally tuned for the future of finance. Honeypot 2.0 is the culmination of our past achievements and the launchpad for our future, creating lasting DeFi infrastructure for everyone, everywhere.