Bitcoin's Growing Institutional Appeal: Galaxy Digital CEO Mike Novogratz Predicts $1 Million Price Target

Mike Novogratz, the founder and CEO of Galaxy Digital, recently shared an ambitious vision for Bitcoin during an interview with CNBC. He suggested that Bitcoin could potentially replace gold as a store of value, leading to a tenfold increase in its market capitalization and pushing its price to $1 million per coin.

Novogratz emphasized the role of macro adoption trends and the younger generation's growing preference for Bitcoin over traditional assets like gold.

"If you look at gold's market cap and Bitcoin's market cap, Bitcoin has a long way to go, 10x, and so that's [$1 million] Bitcoin just to be where gold is," Novogratz explained. He also highlighted the increasing ease of access to Bitcoin, with treasury companies, sovereign wealth funds, and retail investors actively participating in the market. This widespread adoption, he argued, has turned Bitcoin into a "macro asset" and a reliable store of wealth.

The Shift Towards Corporate Bitcoin Strategies

Sharing Novogratz's optimism is Michael Saylor, Chairman of Strategy, who has been a steadfast advocate for Bitcoin. Saylor remarked, "If you have everything—you don’t need Bitcoin," reflecting his unwavering belief in the cryptocurrency's value. Under his leadership, Strategy has executed one of the most aggressive Bitcoin acquisition strategies in corporate history.

As of June 8, 2025, Strategy holds a staggering 582,000 BTC, acquired for approximately $40.79 billion at an average price of $70,086 per token. This makes Strategy the largest corporate Bitcoin holder globally.

Most recently, the company purchased an additional 1,045 BTC for $110.2 million between June 2 and June 8, without selling any of its stock. Instead, the funds were raised through at-the-market (ATM) sales of $STRK and $STRF securities, showcasing a strategic approach that preserves the integrity of its common stock.

Saylor's confidence in Bitcoin is further evidenced by his June 10 post, where he revealed that "$MSTR has generated a BTC Gain of ₿76,663 YTD, worth $8.4 billion." Strategy's innovative funding methods and robust Bitcoin holdings underscore its commitment to integrating Bitcoin into its long-term corporate strategy.

The Ripple Effect of Strategy's Bitcoin Advocacy

Increasingly, more corporations are drawing inspiration from Strategy's bold Bitcoin strategy. The adoption of Bitcoin is no longer confined to financial institutions; corporations across various industries are now embracing cryptocurrency. This trend reflects a broader shift in corporate strategy, as businesses recognize Bitcoin's potential as a hedge against inflation and a means to diversify their asset portfolios.

The following is a summary of corporate Bitcoin-related actions disclosed on June 11–12, 2025:

• June 11, 2025 – Swedish H100 Group: Raised $10.6 million to accelerate its Bitcoin reserve strategy and plans to buy 67.1 BTC, triggering a 45% surge in its share price.

• June 11, 2025 – Mercurity Fintech: Announced an $800 million long‑term Bitcoin financing plan, aiming to build a strategic Bitcoin reserve through blockchain‑driven finance infrastructure, and also disclosed preliminary approval for inclusion in the Russell 2000 Index.

• June 11, 2025 – Japanese ANAP: The Tokyo-listed fashion brand acquired 27.5031 BTC, following a purchase of 23.0595 BTC on the previous day, boosting its total Bitcoin reserves to 153.4627 BTC.

• June 11, 2025 – German Evertz Pharma: Became the first German public company to adopt a strategic Bitcoin reserve, adding 100 BTC (worth approx. $10.8 million) to its holdings—a continuation of its policy, started in 2020, of converting profits into Bitcoin.

• June 12, 2025 – DDC Enterprise: Purchased 38 BTC, raising its total holdings to 138 BTC, as part of its goal to become a global leader in corporate Bitcoin reserves.

• June 12, 2025 – Japanese Remixpoint: Increased its Bitcoin holdings by 55.68 BTC, bringing its total to 981.39 BTC.

This growing trend among corporations adopting Bitcoin as part of their treasury strategies indicates a paradigm shift in how businesses view digital assets. With leaders like Strategy paving the way, companies across the globe are increasingly recognizing Bitcoin not just as a speculative investment but as a core component of their financial strategies.