Binance Alpha Dominates Trending Token Trading with $5 Billion Daily Volume

Author: Binance

Translation: Naetitia, BlockFlow

Main Takeaways

• Binance Alpha is revolutionizing Web3 engagement by integrating on-chain discovery and trading directly into the Binance Exchange, making it accessible to everyday users without the need for a separate wallet or dealing with gas fees.

• The platform empowers users with early access to high-potential Web3 projects through exclusive token generation events (TGEs) and airdrops, offering significant reward potential and setting a new standard for user-first participation.

• With the introduction of Alpha Points, Binance Alpha ensures fairer access to exclusive opportunities, rewarding active participation and driving a surge in user engagement and trading volume.

On May 19, 2025, Binance Wallet recorded an astounding daily trading volume of $5 billion, accounting for 95.3% of the market share among 12 major wallets tracked by Dune Analytics. This surge was primarily driven by Binance Alpha—a platform integrated within Binance Wallet and the exchange that enables users to engage with Web3 projects before their broader release.

The platform also allows participants to benefit from exclusive TGEs and airdrops, which have demonstrated significant reward potential. The success of Binance Alpha marks not just a one-time phenomenon but a fundamental shift in how people interact with Web3.

Breaking Barriers to Web3 Adoption

For years, the complexities of Web3—ranging from managing wallets to paying gas fees—have deterred many potential users. Binance Alpha addresses these challenges head-on by integrating on-chain discovery and trading directly into the Binance exchange. Users can now participate in Web3 projects without the need for separate wallets or technical expertise. This streamlined process allows transactions to occur with just a few clicks, removing the friction traditionally associated with blockchain interactions.

Exclusive Access to High-Potential Projects

Since its launch in December 2024, Binance Alpha has become a powerful tool for early-stage discovery. The platform has facilitated the listing of 18 tokens on Binance's spot market, representing 43% of all new listings during this period. Furthermore, approximately 10% of tokens recommended by Binance Alpha have successfully made their way to the exchange.

Exclusive TGEs hosted on Binance Alpha have also allowed users to acquire tokens at significantly discounted prices. In 2025 alone, participants in 15 TGEs purchased tokens at prices nearly eight times lower than their first-day closing prices.

Rewarding Active Participation

Binance Alpha incentivizes user engagement through regular airdrops and the Alpha Points system. Since May 2025, active users have received eight token airdrops, with each participant earning an average of $1,076 based on first-day closing prices. The Alpha Points system further ensures fairness by prioritizing active users for TGEs and airdrops. Points are calculated based on token purchases, trading volume, and asset balances within Binance Wallet and the exchange.

The introduction of the Alpha Points consumption mechanism in May 2025 had an immediate and measurable impact. On April 25, the day the mechanism was launched, the number of active traders on Binance Wallet surged over 58%, climbing from 44,967 to 71,228—the highest among all major crypto wallets, according to Dune Analytics.

Trading volume more than doubled within 24 hours, soaring from $48.46 million to $118 million. This remarkable increase in participation not only highlighted users’ tremendous initial excitement but also laid the groundwork for expanding the Alpha program, attracting more high-potential Web3 projects, and driving further user engagement and utility.

“By rewarding active participation, we’re giving committed users a more equitable path into high-demand opportunities — while scaling Binance Alpha to support even more standout Web3 projects,” shared Winson Liu.

Redefining Web3 Engagement

Binance Wallet’s Global Head, Winson Liu, emphasized the transformative nature of Binance Alpha: "We are redefining how users discover early-stage projects and earn real rewards. Binance Alpha is setting a new standard for user-first participation in Web3."

With its innovative approach, Binance Alpha not only enhances user experience but also drives liquidity and user participation in the Web3 ecosystem. As the platform continues to evolve, it promises to bring more groundbreaking opportunities to the decentralized world.