Kraken Partners with Legion to Democratize Token Sales Through New Launch Platform

Kraken, one of the world's largest crypto exchanges, announced a strategic partnership with Legion, a merit-based crypto fundraising platform, to launch Kraken Launch powered by Legion's technology. The collaboration aims to democratize token sales and provide Kraken's 15 million users across nearly 200 countries with early access to vetted crypto, AI, and digital asset projects.

Legion, founded as a regulatory-compliant initial coin offering platform, previously raised $5 million in seed funding led by VanEck and Brevan Howard Digital earlier this year. Kraken participated in this funding round, demonstrating early conviction in Legion's approach to compliant crypto-native fundraising before expanding into the full strategic partnership. 

Kraken, founded in 2011, facilitates over $1 billion in daily trading volume and serves more than 9 million traders globally across 200 digital assets and 8 fiat currencies. The exchange has established itself as a leader in euro volume and liquidity while maintaining a 14-year track record in the crypto industry. 

The partnership introduces a two-phase token sale structure. Users with active Legion Scores on legion.cc will receive pre-sale access to a portion of each fundraising round, while remaining allocations will be available through first-come, first-serve sales on both Legion and Kraken Launch platforms. Legion's merit-based reputation system evaluates users based on onchain wallet activity, GitHub profiles, and social connections to help founders allocate tokens to aligned supporters.

For project founders, the partnership offers expanded reach to 15 million potential investors, free tier-1 centralized exchange listing upon token generation events, and comprehensive support including tokenomics guidance, legal assistance, and market maker introductions. Brett McLain, Head of Payments and Blockchain at Kraken, emphasized that compliant public token fundraising is becoming a reality rather than a distant possibility.

The timing aligns with evolving regulatory frameworks. The SEC recently launched Project Crypto, a commission-wide initiative to modernize securities rules for digital asset markets and enable innovation while maintaining investor protection. In Europe, the Markets in Crypto-Assets regulation is establishing clear rules for token issuance and investor protection across 27 member states.

Legion Co-Founder noted that regulatory foundations for a new financial system are falling into place, with authorities becoming more receptive to tokenized assets and actively building supportive frameworks. The platform will continue offering early-stage deals exclusively on Legion.cc while launching large-scale, high-profile sales through the Kraken partnership. 

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