Heaven Flips Pumpfun: The Trust Economy of A New Meme Season

In a week where Bitcoin, Ethereum, and altcoins painted the crypto market in deep red, a green light emerged, illuminating the space.

Heaven Protocol's native token $LIGHT soared over 600%, sparking discussions about whether the Solana Memecoin season is making its comeback.

Six months after LIBRA's devastating impact shattered confidence and trust in the memecoin sector, the spotlight returns to memecoin projects, this time led by @peacefuldecay (Peace), the founder of Heaven Protocol. Unlike previous memecoin launchpad projects, Heaven charts a distinctly different course.

Peace's manifesto "To be an outlier" declares Heaven's determination to stand apart from traditional memecoin projects. It represents an ambitious experiment in trust-building through a unique buyback and burn mechanism.

If you ask him how to do it? The answer is simple: "100%" and "forever"

Source: To be an outlier By Peace

From Heaven to Light: The Genesis of Trust Experiment

In the crypto space where trust seems scarce and "trustlessness" has become an entrenched ideology, a new narrative emerges. @heavendex did not get its name by accident, it embodies a fundamental belief that the power of collective faith can reshape our industry.

Source: To be an outlier By Peace

This understanding of collective belief's power is not unprecedented. Religions stand as the most successful and enduring memes in history, demonstrating the extraordinary power of faith and shared vision.

This core principle fundamentally shaped Heaven's approach: while most projects rush to showcase their products first, Heaven deliberately chose a different path, launching its token before the product.

Peace said, "$LIGHT is not about generating an additional liquidity event for Heaven, it's the entire reason that that this project exists."

Having a token from the very beginning enables people to have a genuine stake in the platform's success, allowing them to truly own a piece of an AMM from the ground floor.

Have you noticed? While Heaven advocates for building trust, they've already taken the first step towards users: 100% of the revenue goes into the flywheel all of the time. The current 600% surge in $LIGHT's price is a testament to users' choice and support.

As Peace said, "If we all begin to trust each other a little more, if we can all recognize the value of what can be built here", this trust-based flywheel has already been set in motion.

What's more exciting is that with this 600% increase and the current price around $0.0001, maybe still early in this journey.

The power of faith is limitless, your belief makes it so.

Finding the Breakthrough: Heaven's Edge in the Competition with Pump and Bonk

Through extensive research, founder Peace discovered that the crypto industry's main business models include public chains, centralized exchanges, decentralized exchanges, automated market makers, and more. However, each sector typically has only 1-2 dominant players.

In the Solana Memecoin launch sector, these dominant players are Pump and Bonk.

Peace also observed that successful crypto companies must constantly maintain their competitiveness to avoid being eliminated due to complacency or product quality decline.

The way Bonk challenged Pump's dominance is a perfect example of this principle, and it's precisely here that Heaven found its key breakthrough.

When Pump was preparing for its ICO, Bonk's market share had already begun to rise. Bonk even surpassed Pump at one point and dominated the market.

Bonk's rapid rise sent Peace a clear signal: Pump was not invincible, and it didn't have as much brand loyalty as the market imagined. If there was money to be made, people would abandon it immediately.

This was because Pump's series of actions led to a loss of user trust, the most serious and fatal problem.

Pump's Dilemma:

• From Counter-Culture Icon to Corporate Entity

Pump initially won its position by being counter-culture. However, it gradually transformed into the very system it once opposed. The platform began engaging in massive private funding rounds before ICO, hired streamers and artists for promotional content rather than fostering organic growth.

• Devastating Market Performance

After their ICO, Pump's market value plummeted by 50% with no signs of recovery. What's more concerning was their radio silence on social media during this critical period, leaving their community in the dark for three weeks.

In just seven days, their token price dropped by nearly 25%, ranking among the top decliners even in a broadly declining market.

• Severe Trust Crisis:

The platform has continuously withdrawn massive amounts of SOL to Kraken - approximately 3.93M SOL ($715.5M) in total.

Recent data shows another deposit of 86,254 SOL ($16.22M) instead of using these funds for token buybacks. This behavior has severely damaged community trust, as it suggests prioritizing profit-taking over ecosystem development.

• Questionable Long-term Commitment:

Pump's buyback mechanism operates more like a switch they can turn on and off at will, rather than a consistent commitment to token holders.

While they currently run their ecosystem TWAP and activate key opinion leaders (KOLs), the intermittent nature of these support measures raises serious doubts about their long-term dedication to the platform's success.

Building the New Paradigm: Trust, Aura, and Collective Ownership

While Pump's actions demonstrated how the loss of user trust can fatally damage a project, Peace's vision points to a fundamental shift in the technology landscape.

As AI rapidly advances, it will dramatically homogenize the software industry, making traditional competitive advantages increasingly irrelevant. In this new landscape, Peace believes three elements will emerge as the new competitive moats: trust, aura, and collective ownership.

This insight drives Heaven's core mission: to create an ecosystem collectively owned by its users, where growth is powered by shared beliefs and trust. It's a stark departure from the traditional model of centralized control and profit-driven development.

Heaven implements six key strategies to gradually strengthen belief:

1. Token Launch Strategy: Filtering genuine long-term holders through post-listing price adjustments.

Source: To be an outlier By Peace

2. Platform Release Rhythm: Establishing a 3-day waiting period between TGE and platform launch to build belief gradually.

Source: To be an outlier By Peace

3. Layered Doubt Breaking: Expanding potential user base by progressively addressing concerns about platform launch success and sustainability.

4. Demonstration of Integrity: Implementing 100% protocol revenue buyback and burn mechanism to prove commitment to the community.

5. Long-term Incentive Alignment: Ensuring team and token holder interests align through the Sacred Flywheel mechanism, focusing on long-term development.

6. Community Building Approach: Exemplified by Peace's authentic leadership through his 20,000-character manifesto "To be an outlier", where he transparently shared Heaven's journey, team philosophy, project narrative, and aspirations. This genuine approach to community building, focusing on heartfelt communication rather than marketing gimmicks, naturally resonates with users and allows for organic growth.

Peace emphasizes that aura, the authentic energy and resonance surrounding a project or founder, carries far more weight than mere attention in this new paradigm. While others chase viral moments and celebrity endorsements, Heaven focuses on building genuine connections and fostering trust through integrity.

This manifests in Heaven's strategy of attracting builders through magnetic resonance rather than forced attention-seeking or celebrity effects. By maintaining authenticity and demonstrating unwavering commitment to its values, Heaven aims to naturally draw in those who share its vision for the future.

The Path Forward: How Far Can Heaven Go? How High Will LIGHT Reach?

LIGHT token has experienced significant price volatility, currently fluctuating between $0.0011 and $0.0013 after its initial surge. As market attention shifts rapidly in the crypto space, some traders may be tempted to take profits when new opportunities emerge.

Peace deeply understands the nature of Solana's high-frequency trading environment, acknowledging that second-by-second trading hardly builds meaningful trust between investors and projects.

Source: To be an outlier By Peace

Peace also recognizes that speculative trading is inevitable. LIGHT and other tokens in the Heaven ecosystem must weather these challenges repeatedly.

Like gold tested in fire, each price consolidation phase becomes the foundation for future growth. Every successful defense against selling pressure strengthens the base for the next upward movement.

Heaven's ecosystem continues to expand with new token launches, while demonstrating remarkable platform performance.

The daily revenue reached nearly $1 million on August 20th, positioning it to potentially surpass Pump. As Peace emphasizes, "Now imagine all of that funding going directly back towards a coin and ecosystem", this is exactly what Heaven is executing.

When asked about Heaven's potential to surpass Pump, or how high LIGHT could go, there's no precise answer.

However, I can imagine that Peace would likely respond: "Your belief makes it so."