Bitget Wallet Partners with Mastercard to Launch Crypto Payment Card, Driving Blockchain Adoption in the UK and EU

Bitget Wallet has announced its partnership with Mastercard and web3 payments firm Immersve to launch a new crypto payment card, enabling users to make payments directly from their digital wallets. This move aims to further integrate cryptocurrencies into mainstream financial systems and provide a seamless payment experience for users.

The new crypto card will be accepted at over 150 million merchants worldwide that accept Mastercard. Initially, the card will be rolled out in the United Kingdom and the European Union, with plans to expand to Latin America, Australia, and New Zealand in the coming months.

Users can access a digital version of the card via the Bitget Wallet app, which can be used for both online and in-store purchases. Additionally, cardholders will enjoy benefits such as earning yield on idle wallet balances, transaction-based rewards, and a one-time bonus for verifying their identity.

Jamie Elkaleh, Chief Marketing Officer of Bitget Wallet, emphasized this partnership with Mastercard and Immersve lays the groundwork for broader crypto adoption. Immersve will ensure crypto-to-fiat transaction settlements are conducted on-chain while maintaining compliance with regulatory standards such as know-your-customer (KYC) and anti-money laundering (AML).

At the EthCC event, Jamie also promoted the product, encouraging European users to "PAY ATTENTION! Take advantage of our spend campaign now by earning 5% cashback - go in app for more details!"

Meanwhile, Mastercard is doubling down on its commitment to blockchain and cryptocurrency initiatives by expanding its team with two new senior hires. The company is recruiting a Vice President for Digital Assets Ecosystem Growth and another Vice President for Financial Institutions Growth. These roles will focus on strategic partnerships in the digital asset sector and blockchain adoption by financial institutions, respectively.

Raj Dhamodharan, Mastercard’s Head of Crypto and Blockchain, highlighted the company’s vision to act as a bridge between blockchain networks and traditional finance. He noted, “Financial institutions need to be very open to making crypto available as broadly as possible.” Mastercard has been actively exploring stablecoin integrations into its global payments network and is rolling out stablecoin-based cross-border transactions through its Mastercard Move initiative.

Recently, Mastercard has also expanded its stablecoin strategy by collaborating with Paxos, PayPal, and Chainlink, further solidifying its role in the development of blockchain-based payment solutions.

This dual approach of launching innovative crypto payment solutions and strengthening blockchain expertise underscores Mastercard’s ambition to lead the evolution of digital payments.