BNB Chain Invests $75,000 in $TST, $BROCCOLI, and $MUBARAK Tokens

BNB Chain has activated its updated $100 million Incentive Program, announcing on April 27, 2025, the purchase of $25,000 worth of tokens each from Test Token ($TST), Broccoli (714) ($BROCCOLI), and Mubarak ($MUBARAK)—a total of $75,000—via its Foundation wallet (0x511DfE9E248c887E32ca8bF9d1cb76f101965060). This marks the first trio of rewards under a revised strategy rolled out on April 18.

Launched in March 2025 with a $100 million pool, the BNB Chain Incentive Program initially aimed to enhance liquidity for tokens listed on centralized exchanges (CEXs), distributing rewards $2.58 million in its first two round. After a three-week pilot revealed limited impact, the program shifted in April to direct token purchases from projects fully native to BNB Chain and vetted for security, executed through the Foundation wallet. Purchase occurs at irregular intervals, with purchasing announcement updates weekly to ensure transparency.

The April 27 announcement reflects this new direction, targeting Test Token ($TST), Broccoli(714) ($BROCCOLI), and Mubarak ($MUBARAK) as early recipients. Their inclusion aligns with the program’s criteria: projects must be 100% native to BNB Chain, pass stringent security audits, and show active community engagement or ecosystem value.

Meet the Projects: $TST, $BROCCOLI, and $MUBARAK

1. $TST:

$TST is a test token launched by the BNB Chain team on the Four.Meme platform for demonstrating how to create a Meme token in an educational video. Launched on Binance Alpha on February 8, 2025, and hitting Binance spot trading the next day, $TST peaked at $0.51 on February 9 amid initial hype. Though the buzz faded over time, Four.Meme—BNB Chain’s leading meme token issuance platform—forged a partnership with $TST. On February 8, Four.Meme announced a community-voted plan to burn 100% of $TST’s supply, with burns scheduled biweekly, bolstering its deflationary appeal. Binance co-founder CZ has also reportedly bought $TST multiple times “for testing,” adding to its visibility.

2. $BROCCOLI:

Dubbed “CZ’s Dog,” $BROCCOLI is a meme coin that debuted on BNB Chain in February 2025, inspired by Binance ex-CEO Changpeng Zhao’s pet, named “Broccoli” (West兰花). After CZ revealed his dog’s name on February 13, dozens of Broccoli-themed meme coins flooded BNB Chain, briefly overwhelming BSCScan with a transaction spike that triggered a temporary maintenance shutdown. $BROCCOLI hit a high of $0.21 in mid-February amid the frenzy, but as attention shifted, its price slid. Still, CZ’s occasional interactions and its Binance listing have sparked smaller price bumps.

3. $MUBARAK:

Emerging in early 2025, $MUBARAK is a meme coin linked to Binance’s $2 billion investment from Abu Dhabi’s MGX, fusing Middle Eastern cultural vibes with crypto speculation. CZ amplified its profile by retweeting Mubarak-related posts, weaving its elements into his tweets, and even swapping his X avatar for a Mubarak-themed image. This drove a surge to $0.2067 in March 2025, fueled by massive community hype. Later listed on Binance with Wintermute reportedly acting as its market maker, $MUBARAK rode the wave of CZ’s endorsements before settling lower as the spotlight dimmed.

Though Binance’s $75,000 incentive purchases for these tokens haven’t sparked immediate price movements, the official backing has undeniably drawn fresh attention to $TST, $BROCCOLI, and $MUBARAK. This heightened visibility could bolster their communities and support longer-term growth, even if short-term market reactions remain muted.